Daria GEFFLOT

Head of Sales @ Lovely Planet brands | France & International @ LOVELY PLANET

About

French-English-Russian trilingual SALES SKILLS • PROSPECTION • Stores opening • Regional sales management • Showroom sales: forecast, placement orders : adapting the offer to the local market, reporting • Trade shows: prospecting, cross-sale • Franchise network animation, staff training, watching on respect of the strategy and the contractual requirements of the brand • Delivery plannings, sales follow-up and turnover analysis • Competitive analysis and market study, benchmark • Good skills in visual merchandising • Coordination among the client and in-house departments (purchase, logistics, works, accounting, marketing) LOGISTICS / CUSTOMER SERVICE • Inventory management, deliveries in France and worldwide • Incoterms skills / international payment and insurance methods / export procedures OTHER SKILLS • AS400+BO skill • PSC1 (French Red Cross), BAFA (ability to work with children) • Ballroom dance advanced level • spanish beginner A challenge lover – Proactive – Tenacity – Self discipline and autonomy – Curiosity – Relational ease – Team spirit – Dynamic and positive – A passionate of foreign cultures and markets

Country

France

City

Aix-en-Provence

Industry

Apparel & Fashion

Skill

Vente, Développement commercial, Business-to-Business (BtoB), Vente internationale, Exportation, Négoce international, Analyse des ventes, Reporting financier, Franchise, documentation à l'export, logiciel AS400, Logistics, Français, Anglais, Russe, Articles de luxe, Retail, Merchandising, Mode, administration des ventes

Experience

Head of Sales @ Lovely Planet brands | France & International

Lovely Planet

2026-1 - Present · 9 mos

Key account executive and business developer France & international

LOVELY PLANET

2019-9 - 2025-12 · 6 yrs 4 mos

- Definition and implementation of the B2B development strategy across France, Switzerland, and Europe (including Eastern Europe and Russia), with a strong focus on revenue growth and international expansion. - Direct contribution to revenue growth (+15% to +20% per year) through both strategic and operational missions: - Business Development: prospecting and negotiating with new clients (distributors, retail, and e-tail). - Account Management: managing and strengthening a strategic client portfolio representing 70% of the company’s revenue, driving cross-sell opportunities, leading trade marketing negotiations, and monitoring sell-out performance. - Go-to-Market & Commercial Support: launching new products, delivering sales team training, preparing budget forecasts, and providing monthly reporting. - Procurement Coordination: leading weekly meetings with purchasing teams to assess needs and anticipate demand.

International Sales

Racer Gloves

2017-9 - 2019-9 · 2 yrs 1 mo

Salon-de-Provence

- Business development across the European market, with a strong focus on client acquisition and retention. - End-to-end client management: from order placement to invoicing, including after-sales support. - Supervision and coordination of the sales agent network, including performance monitoring and commission tracking. - Brand representation at trade shows in France and across Europe, strengthening visibility and market presence. - Active contribution to exceeding the company’s commercial targets.

International Sales Manager

Vivarte group

2012-3 - 2017-9 · 5 yrs 7 mos

Provence-Alpes-Cote D'Azur, France

- Opening and development of the Russian market - Establishment and growth of strategic partnerships with pure players (Zalando, Sarenza, LaModa…) - Monthly reporting and annual business development projections - Biannual showroom sales events management - Client visits, merchandising support, and staff training (Russia, South Africa, Germany, French overseas departments)