Daren Chong

• Managing a team of 6 consisting of Salesperson, Marketing and Sales/Rental Coordinator • Ensure the team meets the monthly budget set forth and conduct Weekly Opportunities discussion to close the gaps and understand the support required • Responsible for the Singapore branch revenue and margins for Sales (New/Used Trucks) and Rental (Short Term/Long Term) • Work closely with Marketing to rollout promotional campaigns, social media engagement, explore e-commerce platforms to widen branding outreach and generate traffic • Work closely with the General Manager on projects from time to time targeting at rental truck utilization rates, profitability on truck life cycle, right-sizing fleet models, etc • Implemented processes in place to ensure proper documentation and record keeping that relates to sales/rental • Work with regional dealership within Asia on truck movement in and out of Singapore catering to various needs • Work with head office (USA) on Customer Satisfaction Survey on multiple touchpoint (Delivery Survey, Service Survey, Aftermarket Survey, etc) to understand market sentiments and better position Hyster-Yale in local market

1. Facilitate and providing support to individual salesperson to hit personal sales target 2. Monthly reviews on customer engagements, pipelines, challenges faced, action plans and forecast with salesperson to determine the trajectory of achieving budget 3. Engagement with Key Account Customers, ensuring customer base and business is stable while pushing for growth 4. Responsible for increasing customer portfolios and gaining new market share 5. Guiding and working with Business Development Executives/Key Account Managers on sales strategies, penetration plans, presentation skills, critical thinking aspect and prospecting 6. Work closely with the Country Manager and other Business Division on the monthly budget set out ensuring the numbers are met and countermeasures if necessary 7. Responsible for drafting out Singapore branch Sales Budget 2023 & 2024 8. Ad-hoc duties such as working with Operation Department on inventory cost, Finance Department on DSO, Procurement Department on new product sourcing and Technical Department on technical related matters

• Handle, maintain and increase customer base in Crown’s stronghold locations allocated by the National Sales Manager. • Increasing portfolio and handled Key Accounts entrusted by the management. • Work closely with the National Sales Manager on the support needed and running through weekly opportunities update. • Work with service department in ensuring equipment deliverables and timelines are met

• Handle, maintain and increase customer base in Crown’s stronghold locations allocated by the National Sales Manager. • Increasing portfolio and handled Key Accounts entrusted by the management. • Constantly hitting sales target with a conversion rate of approximately 30–40% of total enquiries generated each month. • Ability to govern to all sales governance and processes accordingly to maintain or raise company’s standards. • Handling of project tenders for various customers in different sectors. E.g. Pharmaceutical, Logistics, Engineering • Top of the Sales Team in Singapore for 2020 and overall Top 3 within South East Asia region

• Handle a set of territory allocated by Sales Manager. • Consistently churning 40 customers’ contacts monthly through inbound enquiries as well as outbound. • Sales conversion rate is approximately 30 –40% of total enquiries generated each month. • Work together in a retail team of six where team’s monthly target is set at 38 units. • Ability to govern to all sales governance and processes accordingly to maintain or raise company’s standards

•Assist HSE Manager in the development of hazard control designs, methods, procedures and programs towards the target of obtaining the OHSAS 18001 and ISO 14001 certification. •Partner with internal stakeholders to identify, evaluate, and document hazardous safety conditions and environmental risks. •Establish traffic control management plan in Cummins’s site. •Reduce site powered industrial vehicle and pedestrian interaction by 80% contributing to the organization’s objective of sustaining zero injury rate. •Handle Environmental Aspect Environmental Impact (EAEI) project from a life cycle perspective. •Assist in setting up the Health, Safety and Environmental Management System (HSEMS). •Conduct trainings for new employees e.g. HSE Onboarding, Job Safety Analysis (JSA) and PowerZone. •Design “Success Story” presentation slide for Asia Pacific Distributor Principal Conference 2017.

• Assist Mechanical Engineers in Fitness First project • Design components using Creo Parametric software. • Source and deal with clients regarding 3D printer on behalf of the company. • Involve in beta version application testing prototype design development. • Design user guide booklet/pamphlet for beta version prototype device.

Participated in a student exchange program in China from August 2017 - January 2017 (1 Semester)