daren rhyne

head of brand marketing

About

Innovative brand builder with experiences spanning in the worlds of sport, advertising, tech, and entertainment. Specialties: brand management, consumer insights, digital marketing, intrapreneurship, sales, team building.

Country

united states

City

san francisco

Industry

marketing and advertising

Skill

brand management, marketing, social media marketing, competitive analysis, digital marketing, digital strategy, marketing communications, marketing strategy, management, creative direction, sponsorship, integrated marketing, customer insight, sales, brand development, new media, new business development, strategic planning, b2b, brand architecture, television, public speaking, business development

Experience

head of brand marketing

lyft

2019-10 - Present · 7 yrs

cross category brand director

nike

2017-4 - 2019-9 · 2 yrs 6 mos

Leading Brand Marketing efforts for Nike Football, Soccer, SB, Training, Tennis, YA, Golf, and Baseball in the East Territory. Initiatives / moments led: Sport Changes Everything (Queens of the Future), Super Bowl 53 Atlanta, US Open x NYFW 2018 (featuring the Nike x Virgil Abloh for Serena Williams launch), Jersey Suite (NFL, NBA), World Cup 2018, Masters 2018, US Open x NYFW 2017 (featuring RF19 at Kith), El Clasico Miami

brand director, nike basketball

nike

2016-10 - 2017-5 · 8 mos

Spearheaded the Basketball brand offense in North America Campaigns led: Equality, Kyrie 3

brand director, nike sportswear

nike

2016-4 - 2016-10 · 7 mos

Leading sport & cultural moments, and launches. Campaigns led: FORCE (SF AF-1 launch) Initiatives led: Golden Air SNKRS Box Launches led: Air More Uptempo 20th Anniversary, Air Foamposite One (USA)

nike sportswear brand marketing

nike

2015-2 - 2016-4 · 1 yr 3 mos

Sneaker Culture & Sport Moments, North America Initiatives led: Super Bowl 50, Black History Month 2016, #StealTheShow 2015 (US Open), NFL Draft 2015 (Air Lunar Force 1 for Marcus Mariota), Air Max Day 2015 (athlete integration) _Launches led: Air Trainer Victor Cruz, 20th Anniversary of Air Max 95 (Anatomy of Air), Air Force 1 Lady Liberty

young athletes brand marketing

nike

2013-3 - 2015-2 · 2 yrs

Leading the North America Brand Marketing efforts for the Young Athletes category. Crafted first ever Brand Strategy for Young Athletes in North America Grounded the category by identifying consumer boy and girl muses and developing insights work Led the creation and launch of the first ever Young Athletes specific retail concept - Nike Fly Zone at Kids Foot Locker; concept is continuing to scale and grow Piloted and scaled consumer activations across the geography Influenced how other key sport categories connect with Young Athletes Created and led the Young Athletes 2015 All Star Weekend plan in NYC

marketing director

krimson brands

2011-1 - 2011-10 · 10 mos

Establishing brand values, devising social media strategy, and managing website relaunch for Krimson, a men's accessory line and lifestyle brand.

global brand management, mba intern

nike

2007-6 - 2007-8 · 3 mos

* Developed and presented US Latino Teen Soccer Insights Plan to senior management * awarded best insights plan of eight presented -Created two year brand calendar and recommended strategies to Nike Basketball on how to leverage key basketball moments -Led 15 interns to execute an NBA Draft promotion geared towards 10,000 fans * promotion was favorably reviewed on local television, print, and radio

football and athletic training brand marketing

nike

2011-10 - 2013-3 · 1 yr 6 mos

Managed the Nike Football and Athletic Training categories within the East region (Maine to Miami). _Created the Nike Football Society - a platform for NYC's tastemakers and cultural influencers to celebrate Football. _Spearheaded the Nike brand and retail partner efforts to launch the Nike x NFL partnership. _One of three recognized with a 2012 Fiscal Year End award for exemplifying the tenets of Nike Brand Marketing in the East region _Won a Reference Standard award for my efforts during the Nike + NFL Launch in April 2012

resident

omnicom

2008-1 - 2010-11 · 2 yrs 11 mos

One of eight MBA graduates selected for a management development program across marketing communication disciplines. Select experiences include: -PHD (Media): Led the media plan development for Hiscox, a UK based insurance company entering the US market; spearheaded a consumer media trends report -Siegel + Gale (Branding): Appointed as lead strategist to work with American Express on the positioning, brand architecture, and naming for a new B2B product -TBWA\Chiat\Day (Creative): Devised social media strategy for ABSOLUT Vodka, and educated pitch team on the marketplace landscape for two wins, Nicorette and Alli -Critical Mass (Digital): Led redesign for Citi s web site; constructed competitive analysis for Citi, which resulted in ideation for new business

marketing director

kwame

2005-4 - 2007-6 · 2 yrs 3 mos

* Negotiated speaking engagements and arranged promotional appearances for Kwame Jackson, who finished as a runner up on NBC * s first season of * The Apprentice -Managed relationships with Kwame Jackson's key clients, which included top universities and fortune 100 companies

sponsorship specialist

wells fargo

2004-1 - 2005-3 · 1 yr 3 mos

Selected print, TV, radio, internet creative, and signage for Wachovia s 33 Corporate Sponsorships, which accounted for $18M -Created methodology to allocate benefits from major corporate sponsorships to company divisions and former new process, increasing allocation accuracy by 12%

sponsorship sales executive

carolina panthers

2001-1 - 2003-12 · 3 yrs

* Managed over $6M of sponsorship business * secured over $2M in corporate sponsorship revenue for this NFL franchise * ranked second out of five in sales -Hosted client s top level executives and special guests at each home game which facilitated long term partnerships