Darci Rosenblum

Hello Partners leverages a deep network of CPG operators, retail partners, manufacturers, and investors to help consumer packaged goods brands grow efficiently and sustainably. We deliver bespoke support across the full CPG value chain—partnering with emerging brands, retailers, suppliers, and investors to build scalable, profitable businesses.

I co-founded and built Stryke Club, a skincare brand created specifically for teen boys — a massively underserved category. I led brand strategy, product development, and go-to-market, growing the business from DTC to Amazon to distribution in Target and Walmart. I scaled awareness through unique partnerships tapping into both teen and mom culture drivers; helping drive year-over-year growth. My role spanned everything from brand, partnerships and retail expansion to product development and packaging.

I led the U.S. launch of Leaft’s breakthrough Rubisco-based protein, building a new category and a new brand from the ground up. I partnered with high-performance athletes, trainers, and nutrition leaders to drive early credibility and cultural momentum, while shaping the full brand story, positioning, and consumer education strategy. From awareness to acquisition, I built and executed the entire go-to-market engine — including sampling programs, athlete and ambassador activation, retail pilots, content development, and nationwide logistics and distribution. My role touched every part of brand building and commercialization, doing whatever it took to introduce a first-of-its-kind protein to American consumers.

I led the Marketing Group — spanning brand, omni-channel marketing, eCommerce, and consumer response — from start-up through the company’s acquisition by Unilever. I guided brand strategy, partnerships, digital growth, and consumer engagement during OLLY’s hyper-scaling years, helping turn the brand into a category-defining leader in wellness. My work connected product, marketing, and customer experience to drive sustained growth.

As a Marketing Consultant for Method Products, I oversaw the brand’s direct-to-consumer strategy — guiding digital growth, customer experience, and channel optimization. I helped modernize how Method connected with consumers online and strengthened the foundation for ongoing DTC expansion.

Crafty Marketing is a marketing consulting firm unlike any other. We work to address all direct marketing needs for start-ups, whether you're starting a new business from scratch or adding a new business to your current portfolio. Both online and off, we deliver strategy and tactical plans. If you don't have a team, we can execute for you. Clients include Method Home, YLighting, Speeses, Livescribe, EchoSign, Yes To, Inc.

Managed the direct-to-consumer group (ecommerce, catalog, store promotions and the call center).