dallas apold

Responsible for end-to-end Consumer sales for North America and Latin America at AMD.

P&L responsibility for multi-billion dollar product class. More than 50% market share of NPD Top 12 Retailers and 20% Traqline. End-to-end product marketing from influence on design and features, to program negotiations, to assortment selection, to product launches and transitions, to competitive analysis and positioning, to advertising strategy. Product manufacturers include Dell, Hewlett-Packard, Toshiba, Gateway, Sony, Acer, Lenovo, and Samsung. Also manages multi-million dollar programs with other industry leaders such as Microsoft, Intel, and AMD. Maintains a customer behavior predictive model based on sales data regression. This model helps Best Buy maximize assortments and gain market share by understanding our customers better than the competition

My role is end-to-end ownership of the Consumer segment in North America for Retail and Lenovo.com. I have responsibility for driving marketshare while maintaining the segment P&L. This includes overseeing the product portfolio, competitive pricing, promotions, programs and accurate demand forecasting. My team and I work closely with Intel, AMD, Microsoft, Google and other key partners to develop exciting products and go-to-market strategies. We also work closely with retail partners like Best Buy, Amazon, Costco, Microsoft Stores, Walmart, Office Depot, Staples, Microcenter, HSN and many others to deliver successful and profitable solutions.