Danyel Surrency Jones

DSJ Strategy Group is a global strategy and commercialization firm advising founders, investors, and executive teams across sports, technology, entertainment, healthcare, and consumer sectors. Through selective advisory and fractional leadership engagements, the firm helps organizations accelerate growth, strengthen brand positioning, and build scalable commercialization strategies. Core Focus Areas Strategic Business Architecture Customer Acquisition & Market Expansion Brand & Category Strategy Commercial Partnerships & Growth Strategy

The Marcus Graham Project is a national nonprofit driving diversity, leadership, and workforce development across advertising, marketing, and sports marketing industries by identifying, training, and advancing the next generation of multicultural talent through immersive programs, mentorship, and industry partnerships.  Serve on the Board of Directors and Business Architecture & Strategy Committee, shaping organizational strategy, growth infrastructure, and partnership ecosystems at the intersection of sports, marketing, and business intelligence solutions.

H² Capital Venture is a real estate investment and development firm focused on strategic acquisitions, joint venture partnerships, and disciplined capital deployment. Operating at the intersection of real estate, design, and market strategy, the firm identifies opportunities to create long-term asset value across high-growth markets. Focus Areas Strategic Land Acquisition Luxury Residential Development Joint Venture Partnerships Real Estate Investment & Capital Strategy

The Brian Dawkins Impact Foundation is dedicated to advancing mental health awareness, wellness, and community empowerment through education, advocacy, and strategic partnerships. Serve on the Board of Directors, leading the Strategy Committee, advising on organizational structure and growth, partnership development, and revenue strategy to expand national impact.

Led strategy and growth initiatives for Amazon’s small business segment across hardlines and softlines categories, focused on identifying, scaling, and increasing visibility for high-potential emerging brands within the retail flywheel. Small Business Classification Management (SBCM): Led Amazon’s Small Business Classification Management system, enabling the identification and integration of 70K+ U.S. and international small businesses across merchandising, advertising, and seller programs. Merchandising & Campaign Strategy: Directed merchandising and campaign strategy for Prime Day, Small Business Month, Women’s History Month, Black History Month, Amazon Live, and Oprah’s Favorite Things—driving visibility through hero placements, curated storefronts, and high-traffic campaign integrations. Cross-Functional Leadership: Partnered across Public Policy, Amazon Ads, Amazon Live, Creators, Supplier Development, and Brand Innovation Lab to integrate small businesses into scaled shopper and creator experiences. Black Business Accelerator: Led the evolution of Amazon’s $150M Black Business Accelerator into a structured growth platform through refined seller selection, education, performance-based milestones, and integrated marketing support. Strategic Partnerships: Led partnerships with American Express, Meta, U.S. Black Chambers, Congressional Black Caucus, Hearst, NBA/Think450, Springboard, and the 15 Percent Pledge to expand visibility and accelerate small business growth.

The Dallas Sports Commission works to attract and support major sporting events that elevate Dallas as a premier global sports destination while generating economic impact and community engagement across the region. Its Advisory Board, formed in 2016, includes leaders from the sports and business community who provide strategic guidance on event attraction, partnerships, and long-term growth initiatives for the Dallas sports economy.

The mission of the Power To Give Foundation is to build character through athletics. Our goal is to raise awareness on the importance of organized sporting programs and help fund these programs in financially challenged communities. We have all played some form of sports as a child, whether it was with your neighbor, at your local playground or at school. What did those experiences teach you? Discipline, teamwork, leadership, hard work, how to rebound from mistakes and how to celebrate a win. The Power To Give Foundation believes in the immediate and lifelong benefits from participating in sports. No child should be denied essential character building traits that will help them excel.

Junior Achievement USA is a global nonprofit focused on preparing students for economic success through entrepreneurship, financial literacy, and career readiness education. Contributed to the organization’s governance and strategic direction through service on the Strategic Planning Committee and Entrepreneurial Program Committee, helping guide initiatives that strengthen entrepreneurial education and expand community impact.