Dan Choi
Founder and CEO @ NA Beverage Co.
About
I’m the Founder & CEO of The NA Beverage Company, a San Clemente, CA–based startup on a mission to redefine how people drink, connect, and celebrate—with functional, non-alcoholic social tonics powered by adaptogens and nootropics. Our products are designed for winding down, turning up, and everything in between—helping people Live Free, Live More. After 20+ years as a technology strategist advising Fortune 500 companies, private equity firms, and high-growth businesses on digital transformation, I shifted my focus to a more personal mission: building a brand that reflects my own journey with sobriety and a passion for creating healthier, more mindful ways to celebrate life. At NA Beverage Co., I’m leading product innovation, scaling retail and DTC distribution, and building a movement around inclusive sobriety and wellness. My vision is to grow the company into a nationally recognized brand that inspires generational change. I believe in blending strategy and purpose—using the skills I honed in management and technology consulting to build something that changes culture, not just bottom lines.
United States
Los Angeles Metropolitan Area
Management Consulting
Due Diligence, Carveout, Portfolio Value Creation, Mergers & Acquisitions (M&A), Technology Due Diligence, Carveouts, Merger Integration, Technology Strategy, Value Creation, IT Strategy, Program Management, Solution Architecture, Enterprise Architecture, Strategic Planning, Strategic Roadmaps, SOA Governance, Health Insurance, Healthcare Information Technology, Blueprinting, Management Consulting
Experience

Founder and CEO
San Clemente, California, United States
NA Beverage Co. is redefining how people drink, connect, and celebrate with functional beverages designed for social moments. Our non-alcoholic drinks are designed to fit naturally into how people gather, delivering functional benefits, like calm, energy, gut health, and hydration, so you can choose what fits the moment.

M&A Advisor and Technology Executive
San Clemente, California, United States
M&A advisory services for Private Equity and Corporate transactions, including: • Technology, IT, Commercial, and Operations Due Diligence • Mergers / Integrations, Carveouts, New Platforms • IMO, SMO • Technology-Enabled Portfolio Value Creation

Partner, Mergers & Acquisitions in Private Equity
Los Angeles Metropolitan Area
West Monroe is a digital services firm that was born in technology but built for business—partnering with companies in transformative industries to deliver quantifiable financial value. We believe that digital is a mindset—not a project, a team, or a destination—and it’s something companies become, not something they do. That’s why we work in diverse, multidisciplinary teams that blend management consulting, digital design, and product engineering to move companies from traditional ways of working to digital operating models—and create experiences that transcend the digital and physical worlds. As a partner in West Monroe's M&A practice, I lead the Los Angeles office and primarily serve Private Equity clients across the deals lifecycle, including Deal Strategy, Due Diligence, Sign-to-Close, and Post Close Value Creation. We bring multi-disciplinary teams across and proprietary assets to plan and execute strategic investments in technology that lead to portfolio value creation.

Private Equity Value Creation Consulting Director
Orange County, California Area
Digital Transformation, Technology Strategy, Enterprise Architecture, Technology Due Diligence, Scaling for Growth • Led technology due diligences and value creation projects for corporate transactions and leading private equity clients in the areas of cybersecurity, software, SaaS, pharmaceuticals & life sciences, healthcare technology, outsourcing, real estate, and retail • For a leading cloud services provider, defined the future state architecture for the company’s go-to-market, contract-to-cash, and reporting and analytics solutions • For a leading computer manufacturer, defined the strategy and vision for how the company uses big data and analytics to enable its strategic growth objectives • For a leading media and entertainment company, enabled a cloud-based contract-to-cash capability to replace an end-of-life financials and accounting system used to support $5B of revenue for the company • For a leading software company, defined the target operating model for the client’s Enterprise Architecture organization in support of a company-wide transformation to services-enabled ecosystems and platforms • For a leading coffee manufacturer and retailer, defined an architecture-driven strategy to guide the company’s transformation to a consistent global operating model • For a leading software company, developed technology strategies for enabling its unified customer profile, common web marketing platform, infrastructure architecture, information architecture, and common metrics solution • For a leading software company, led the product technology separation planning for divesting several of the company’s software products • For a leading technology service provider, defined the strategy to streamline its quote-to-cash processes via a technology-enabled configure-price-quote transformation

Senior Technology Consultant and Enterprise Architect
Greater Chicago Area
Enterprise Architecture, Blueprinting, IT Strategy, Governance, Solution Architecture, Project Delivery Assurance, Complex Program Management • For a leading healthcare payer, conducted a blueprinting effort to define a clear architecture strategy of how the client should continue utilizing a key external vendor to administer its national accounts business • For a leading healthcare payer’s architecture organization, created an enterprise architecture model intended to provide an end-to-end view of the company and serve as a communication tool for assessing impacts and inform planning decisions • For a leading healthcare payer, defined solution architectures to enable key capabilities for its consumer-directed health program • For a global pharmaceuticals company, defined the enterprise architecture governance model to unify the company’s architecture competencies • For a multi-line property and casualty insurer, designed the enterprise architecture organization and mobilized the group to support the client’s current and future IT initiatives • For a multi-line property and casualty insurer, conducted an IT strategy to establish alignment between the client’s newly developed business strategy and its IT initiatives

Technology Consultant and Software Developer
Reston, VA
Application Architecture, Software Engineering, Project Management • Led a 14 person team to design, develop, and test the re-platforming of a client's mainframe claims processing system into a J2EE web application • Led the development of several projects around online appointment scheduling, reporting, and claims processing • Developed a next generation open source application architecture to support various web application development efforts across the company • Supported the maintenance of a mainframe-based tax processing system
Dan Choi's Contact Information
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