Dan Wood

Dan Wood

Street Sports and Play Consultant @ Streets to Stadia

About

I work with brands, agencies, and destinations to harness the raw energy of urban sport and culture, translating grassroots movements into global experiences. Whether it’s a backstreet court or a world class stadium under the lights, I help connect real communities with meaningful commercial and cultural opportunities. With two decades of experience across 80+ countries, I’ve built platforms that start small but scale with purpose, combining youth culture, street sport, and social impact to inspire change. I bring a mix of strategic thinking, creative execution, and cultural insight, partnering with rights holders, cities, NGOs, and agencies to design powerful events, campaigns, and legacy programmes that put people and play at the heart of sport.

Country

-

City

United Kingdom

Industry

Sports

Skill

Consulting, Brand Development, Social Impact, Fundraising, Start-ups, Community Building, International Relations, Sports, Football, Soccer, Entertainment, Sponsorship, Event Management, Marketing Strategy, Marketing Communications, Marketing, Account Management, Social Media, Online Advertising, Leadership

Experience

Streets to Stadia

Street Sports and Play Consultant

Streets to Stadia

LinkedIn
2025-6 - Present · 1 yr 4 mos

Greater London, England, United Kingdom

I help brands, agencies, and destinations unlock the power of urban sport and culture, bridging grassroots communities with global platforms. From street courts to world class stadiums, I connect the unpolished truth of the streets with commercial opportunity, cultural relevance, and human impact. Representing the rights to official Street Sports and Cultural properties around the Globe. Writing, hosting and publishing content and research in both Web2 and Web3 around Play, Innovation and decentralised governance. Supporting programmes to embrace neurodiversity and inclusivity / accessibility in sport. #streetstostadia #allyouneedisaball

Planet Penguin Football Foundation

Trustee

Planet Penguin Football Foundation

LinkedIn
2017-10 - Present · 9 yrs

Ealing, London

Co-founded initially in 2017 with former Brentford FC player Allan Cockram to provide quality football coaching and experiences for young people aged 8+ who have Down's Syndrome. Utilising our own training methodology (Chain to the game) inspired by street soccer and freestyle, mixed with music to accelerate learning, increase physical well-being and maximise enjoyment. Converted to charity status in 2023 and I assumed the role of Trustee at this point to help fundraise and build strategy to the exciting growth potential. In 2023 we also launched Emperor Penguins and Empress Penguins - walking football clubs for over 50's to increase mobility and health in this demographic across West London.

The World Freestyle Football Association

Visions, Partnerships and Leadership

The World Freestyle Football Association

LinkedIn
2018-5 - 2025-6 · 7 yrs 2 mos

London, United Kingdom

Leading on global partnerships, sponsorships and Host City relationships for the WFFA. Co-founder of the Association (since first iteration in 2011). Working with Freestyle, Street Football and other street sports since 2006. The WFFA is the world governing body for the sport of Freestyle Football. A worldwide network spanning 119 countries. All you need is a ball!

The FBA - The Football Business Academy

Professor

The FBA - The Football Business Academy

LinkedIn
2017-6 - 2022-8 · 5 yrs 3 mos

Geneva Area, Switzerland

Want to kickstart your career in football or enhance your knowledge and skills? The Football Business Academy is breaking the codes! The masters degree in Football Business teaches all aspects of the football industry in a truly innovative way that enables all students to learn from experienced, active professionals whilst also gaining valuable hands on experience in the industry through the process. I'm delighted to be writing and teaching the module for Entrepreneurship and Innovation. For more information see www.the-fba.com

Fabloo Games

Street Football Marketing Consultant

Fabloo Games

LinkedIn
2020-1 - 2020-9 · 9 mos

Paris, Ile-de-France, France

Street Power Football is an exciting new video game launching in the summer of 2020 on all major consoles (Playstation, XBOX, Switch, PC). Game modes allow you to play 3v3 street football, Panna KO, Freestyle Football and Trickshot challenges all over the world. 14 playgrounds / scenes to choose from and more coming after launch. Play with some of the best athletes in the world including Sean Garnier, Liv Cooke, Melody Donchet, Javi Freestyler, Raquel Benetti, Daniel Got Hits and many more.

World Freestyle Football Federation

Founder

World Freestyle Football Federation

2009-7 - 2017-8 · 8 yrs 2 mos

The world governing body for freestyle football. Working with National Associations worldwide to promote the sports of freestyle football and street soccer as: - A sport in it's own right and lifestyle choice for young people - A tool for social development - to deliver education - A component of football skills development (natural approach without need of a coach at all times) We organise the World Freestyle Football Championships and manage a rankings system that spans every continent, giving any aspiring freestyler the chance to make it. All you need is a ball!

Supreme Committee for Delivery & Legacy

Content Co-ordinator

Supreme Committee for Delivery & Legacy

LinkedIn
2016-6 - 2017-1 · 8 mos

Doha, Qatar

Working with the CSR team of the SC to pull together the legacy manual of the 2022 FIFA World Cup QatarTM.

Streets United

Co-Founder

Streets United

LinkedIn
2008-5 - 2015-6 · 7 yrs 2 mos

London Area, United Kingdom

Street Sports entertainment and cultural marketing agency. Providing fan engagement, entertainment and social impact strategy for sponsors worldwide. From gala dinners to major sporting events, Pop-up roadshows to social media campaigns, connecting your brand with authentic street sports and arts.

Reebok

Field Marketing Executive

Reebok

LinkedIn
2005-3 - 2006-4 · 1 yr 2 mos
adidas

Strategic Marketing

adidas

LinkedIn
2002-6 - 2005-3 · 2 yrs 10 mos

Herzogenaurach, Germany

Education

Bournemouth University

Bournemouth University

LinkedIn

Sports Marketing

2000 - 2004 · 4 yrs

Dan Wood's Contact Information

Email

******@***.com

Phone

(**) *** ****

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