
dan tasson
business development lead
About
Making a difference … to an organization’s bottom line and to my team … is what excites me. Seeing the company or an employee go from under-performing to surpassing targets is very rewarding. It’s all about being an industrious business leader, modelling a winning attitude, and striving to be an engaging people person. I love DIY projects, animals and the outdoors, but mostly I pride myself on taking an organization and its’ team members to a position of growth and prosperity. During my six years as GENERAL MANAGER at WD-40, I drove numerous change initiatives to positively impact their bottom line.
canada
bolton
consumer services
key account management, p&l management, trade marketing, sales management, marketing strategy, sales operations, consumer products, marketing management, brand management, competitive analysis, new business development, sales, executive leadership, general management, sales planning and forecasting, b2b and b2c, sales training and development, business development, traditional marketing, change management, human resources, process improvement, key account development, supply chain management, strategic planning, project management, business process improvement, contract negotiation, broker and agency management, business re engineering, financial management, business analysis, business models, go to market
Experience

director sales
sunstar butler
Role focused on: Sales Planning … Territory Management … Go to Market Overhauled the Professional Division suffering from declining revenue after losing customers to the competition, leading a 21-person team catering to 12K dental offices, dental schools, government agencies, and trade associations. > Piloted a multifaceted Go to Market and CRM strategy, increasing CAG 7% in 3 years and remapped route plans, decreasing operating expense 2% p.a.

business development lead
storesupport canada
Providing varied retail services to manufacturers and retailers alike

director sales
canada dry mott’s inc. a division of dr pepper snapple group
Assumed leadership of a retail portfolio relying heavily on the grocery sector requiring a new sales strategy and territory realignment to minimize risk and increase market penetration. > Widened brand reach, introduced new sales channels (health specialty trade; convenience & gas outlets), remapped territories, and negotiated volume contracts to spur double digit growth and lower trade spend by achieving efficiencies in broker network.

general manager
wd-40 company
* General Manager for Canadian Subsidiary * Versatile Manager/Expert in business operations and change Management * Core business competencies include: * P&L Management * Executive Leadership * Sales Planning & Forecasting * B2B & B2C Sales * Process Improvement * Traditional Marketing * Business Development * Broker & Agency Management * General Management * Change Management * Human Resources * Sales Training & Development
Education
university of guelph
dan tasson's Contact Information
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