Dan Stone

- Leading the marketing function and building the brand for InPlaySoft, an innovator in iGaming platform solutions across casino and sportsbook.

- Rebranded Sportingtech to help reposition it in a crowded market and pivoted to refocus the brand on the iGaming markets in LatAm, with the primary aim of capitalising on the emergence of Brazil as a regulated marketplace, alongside Peru and Mexico as key targets. - Adapted our marketing strategy, tactical plans and resourcing to absorb a 30% reduction in budget down to €2.5m while maintaining growth, including bringing PR in-house and generating more coverage than any competitor. - Led a CRM migration project, working across both Marketing and Sales teams to source and implement a new system for greater visibility and more effective reporting, with pipeline opportunities providing an estimated €22.4m total ARR.

- Headed up the marketing function for B2B iGaming solutions provider Sportingtech.

- Led the Marketing department, including Creative team, for the circa. €50m turnover business, with YoY highlights including: budget saving of €380k; 90% increase in leads generated; 3x more website users; 300+ points of press coverage; PPC improvements of +33% CTR and -28% CPC, and SEO metrics only bettered by 2 of 8 competitors. - Developed all marketing budgets, processes, and reporting tools from scratch and positioned the department as a key driver within the wider business. - Built a replacement Marketing team for Pronet Gaming to prepare for entry into Asian markets prior to transition to Sportingtech, equipping them with strategic and tactical plans and overseeing their growth for six months.

- Spearheaded the marketing for the division’s crown jewel ICE London (36,000+ visitors, 43,500sqm), achieving year-on-year growth (+39% over four editions), maintaining density, retaining market-leading NPS results, and decreasing spend per visitor, while managing the launches of geo-clones into the African, North American and Asian markets. - Drove the transition from in-person events to online digital editions due to COVID-19, ensuring quantity and quality of audience was maintained – with successful running of four core and two satellite events. - Managed the marketing budgets for each event, including over £600k for ICE London with a top-view mindset, ensuring spend was effective, minimised and aligned with contribution targets.

- Managed the marketing for the international Gaming industry's key events of ICE London, ICE Africa and Juegos Miami.

- Founded JSM (Jack Stone Marketing Ltd) to help small businesses, from sole traders to medium enterprises, benefit from flexible, transparent and budget-friendly marketing services to enable faster business growth.

- Headhunted to lead the marketing function for the organisation’s portfolio of B2B publications (three) and events (average 15 per year), covering both end-users and sales. - Development of business processes to aid visibility, effectiveness and collaboration, from the design and implementation of reporting tools for interdepartmental use to weekly update on KPIs across the portfolio. - Key supplier negotiator for ensuring the right level of provision across the organisation while driving down procurement costs, including saving over £110k YoY marketing and operations costs.

- Management of the marketing strategy for the RWM in partnership with CIWM exhibition, combining Emap's Recycling & Waste Management (RWM) Exhibition and The Chartered Institution of Wastes Management's Futuresource show to create the UK's biggest event for the international recycling, waste management and resource efficiency sectors. 650+ exhibitors. 13,000 visitors.

- Responsibility for the acquisition of delegates for a range of financial investment, insurance and trading technology events, from high-end networking breaks for 50 attendees to two-day expos for 1,000+. - Utilised an integrated through-the-line approach to achieve targets while reducing costs, including launching the use of social media to interact with our audiences and enhance the delegate experience.

- Effective planning and implementation of marketing campaigns for the entire portfolio of education conferences, from training sessions for 40 people to national one-day conferences attracting over 350 delegates.

- One year contract teaching English to foreign learners in Indonesia. Learners ranged from 4 to 56 years old and experience included teaching business classes and TOEFL programmes (an international certificate for students' applications to foreign universities).