DANQI LU

• Monitored and reviewed daily/weekly/monthly Canadian sales analysis report produced by Alibaba Cloud E-Commerce Solutions tool to identify market opportunities, regional sales plan and quota allocation. • Conducted pricing analysis on new products based on sales margin and competitor price monitoring. Supplied sales forecast reports on new products and performed sensitivity analysis by using Cost-Profit-Volume model. • Designed and provided “value-added” insights on event-driven-marketing campaigns and other innovation marketing strategies including live streaming E-commerce and SKU profitability analysis. • Performed proactive analysis on KPI metrics (web traffic analytics, customer flow identification, conversion rates, customer lifetime value and etc.) to identity risks, open opportunities and capability gaps to ensure sales goals can be met and provide consultancy on profit maximizing strategies to the management team. • Collaborated and supported with Marketing & Graphic Design Team, Operations Team and IT Application Services team to maintain Digital UX platform through clear documentation and perform daily operation audit.

• Collected liquidity ratios, market value ratios, profitability ratios, expense ratios, and other financial information from last 3-5 years of published financial statements to assess financial performance and financial risks, and established models to project 5-year ROI and P&L. • Presented the research and provided recommendation on IPO/debt issuance/equity issuance to senior team members • Reformatted and compiled filings lists describing product and service offerings to China Security Regulatory Commission • Developed business background report including operational highlights and company history and applied complex corporate valuation models including DDM, WACC, FCFF to senior team members • Prepared weekly meeting memorandum and worked effectively in a heavily cross-functional, fast-paced environment.

• Majored in Mathematics, focus on Business • Relevant courses in COMMERCE and CS area (Python,R) • First-year exchanged at Bader International Study Centre, UK