Danni Fu

品牌传播策划

• Key PR content achievement: The Future Lens: Looking Ahead With TECNO https://www.bbc.com/storyworks/future/looking-ahead-with-tecno/the-future-lens How a New Generation Is Closing the Gap Between China and Africa https://www.sixthtone.com/news/1008629 新一代如何缩小中非差距 https://m.thepaper.cn/newsDetail_forward_14985990 Key work scope: Brand PR: Media Relations/Media Content(press release, QA)/PR Plan/PR angle Suggestion • Brand Creativity: Social Content Plan(copy and visual ideas)/Social Visual Guide/IMC plan for Brand PR project- TECNO Services Day • IP: Manchester City Football Club partnership rights,assets and creative content • Internal Branding: PR and Event Plan-to-Execution/ Brand Gift Boxes/Gifts Plan-to-Execution

Main Tasks: Covid-19 PR Urgent Tasks/Project, Global Travel Revival Launch Event, Social Media Campaign #travelon, Trip.com Group Newsroom management, CEO interviews&Speeches, B2B/B2C Press Releases, GoogleXTrip.com Group Travel Trends Report. PR plan for live-streaming events, Boss Live included PR plan for Global Partner Summit Main Responsibilities • Work side-by-side with Trip.com Group executives and business units to co-ordinate brand messaging, with the overarching goal of generating a favorable brand image for Trip.com Group. • Secure positive communications opportunities for Trip.com Group, particularly through pitching to “earned” media channels. • Constantly monitor and evaluate public sentiment, campaign effectiveness, and possible risks, with the goal of optimizing communications strategies.

Mainly covering the stories of rural China& urbanization& social issues(population, family planning, gender, etc) http://www.sixthtone.com/users/21154/fu-danni Award of Excellence for Explanatory Reporting-Group B, SOPA (The Society of Publishers in Asia) 2017 Honorable Mention of Excellence for Explanatory Reporting-Group B, SOPA 2019 Honorable Mention of Excellence for Reporting on Women’s Issues-Group B, SOPA 2019 Sixth Tone Fellowship project coordinator Hu Line project reporter China’s Collective Villages project reporter breakingnews on-site reporter China International Import Expo reporter

• Social Media manager: Weibo @英国驻上海总领事 gained 4,650 new followers in three months; The Consulate’s Wechat (ID: BCG_Shanghai) followers increased by 160% in six months； • PR: Assist in implement of 7+ activities; Lead digital media strategies to leverage online presence meet objectives; • Writer: Web release and briefing pack; Video script; weekly monitor report, etc. • Assist in High-Level Visits: Chancellor’s visit, President Xi’s State Visit and DEFRA sos Visit.

-Assistance to the UNIS team in organizing the TEDxPlaceDesNations event: digital posters design and social media tweeting -Attendance to Press conferences, Human Rights Council and Human Rights Committee sessions and drafting of press reports -Daily monitoring of international news and redaction of latest press releases in English and French, drafting of tweets for the @UNGeneva Twitter -• Assist the Division of Conference Management in its outreach activities, liaising with all UNOG services and other UN organizations for the development of the programme of activities, ensuring that all participants are provided with updated information at all times, ensuring the quality of audiovisual presentations during the events, and other administrative, programmatic and technical tasks. -Support UNTV and UN Radio daily reports, assisting a UN Radio journalist during Press Conferences

- photograph during traveling - Food&Nature&Life -DSLR -iPhone http://ireport.cnn.com/docs/DOC-1115566

In this internship, I have interviewed lots of politicians in China. Also, I designed questionnaires for data analysis reports, and tweeted news for official accounts on social media. One of my features about care homes in Beijing has been published on “Focus Report” section. Most of my reports are republished by lots of media, such as Sina,Xinhua, and Sohu. Here is some of my work in Xiaokang magazine: http://news.sina.com.cn/c/sd/2012-09-04/112625097197_3.shtml http://www.qh.xinhuanet.com/2012-08/07/c_112643803_2.htm http://news.sina.com.cn/c/sd/2012-10-26/171425447754_4.shtml http://www.nfmedia.com/cmzj/cmyj/xjh/201209/t20120904_357389.htm

NCTJ Law: A MA with Merit Courses: Web Journalism, Web news reports writing, research news, interview, data journalism, British politics and society, British law, shorthand, digital tools, etc. Projects: One in Sheffield, Let’s See News website

Civil Law&Marriage Law&Contract Law&Science of Economic Law