Dan Lazarides

Vice President Marketing @ SEGA

About

Getting great games into the hands of people who will love them. Also, if you’re into photography and/or snowboarding, reach out.

Country

United Kingdom

City

London

Industry

Entertainment

Skill

Mindfulness Meditation, Mindfulness Based Stress Reduction, Zen, Brand Marketing, Strategic Planning, Global Brand Development, Brand Management, Brand Development, Business Development, Public Relations, Digital Marketing, Product Development, Creative Strategy, Marketing Strategy, P&L Management, Marketing, International Marketing, Digital Media, Retail Marketing, Multi-channel Marketing

Experience

Vice President Marketing

SEGA

2021-1 - Present · 5 yrs 9 mos

London, England, United Kingdom

Leading marketing within the publishing organisation globally for Western IP and regionally for Japanese IP. Including Product Marketing, Consumer Insights, PR, Community, Events, Digital & CRM and Creative across our product portfolio.

Global Marketing Director

SEGA

2019-11 - 2021-1 · 1 yr 3 mos

London

Global Director of Marketing, PR, Community and Events for SEGA, covering our portfolio of Western studios, including: Creative Assembly Sports Interactive Relic Entertainment Amplitude Studios Two Point Studios Searchlight

Global Business Director - Arkane Studios

Bethesda Softworks

2018-12 - 2019-11 · 1 yr

Rockville, Maryland, United States

Responsible for the full global P&L for Arkane Lyon's product portfolio (Deathloop/Dishonored). This role spanned product development, marketing, sales, production, operations, IP growth and business development.

Head of Brand, Europe

Bethesda Softworks

2014-12 - 2019-2 · 4 yrs 3 mos

London, United Kingdom

Led a team of brand managers and directing 9+ local territories in both traditional brand campaigns as well as growth marketing initiatives for services. Brands span a broad range of brands across AAA, mobile and streaming titles. Brands managed include Fallout, TES: Skyrim, DOOM, Dishonored, The Elder Scrolls Online and The Evil Within. Previously Senior Brand Manager.

Senior Strategist

M+C Saatchi UK

2012-4 - 2014-12 · 2 yrs 9 mos

London, United Kingdom

Working across both M&C Saatchi and its direct/digital sister agency LIDA, I worked on the largest direct and digital marketing business in the UK through mobile operator O2 Telefonica. Additionally, worked on Konami (Metal Gear Solid V), The National Trust, Boots and NatWest.

EMEA Communications Lead (Digital)

HTC

2010 - 2012 · 2 yrs

Bellevue, Washington, United States

Led the EMEA charge in the social transformation of our earned communications channels to be more social marketing-centric for mobile handset OEM HTC during a period of accelerated growth. Worked with the company to launch to most recommended handset in the company’s history, the HTC Desire, and went on to work on a cross-functional campaign that spanned a range of marketing disciplines in a global marketing campaign that focused on the company’s high net promoter score - As Recommend By.