Danil Palma

Responsible to drive APAC marketing initiatives to accelerate YouTube Shorts product adoption among users and engagement of music artists & industry. • Developed in-house AI agents to accelerate campaign development by 5x and realized cost savings with AI-generated ad assets performing in parity with UGC. • Led the evolution of APAC Music Insider Summit into a hybrid event model, scaling the event's reach to secure a record attendance of over 1,000 industry partners from 14 countries.

Responsible to drive Artist & Industry marketing programs for YouTube Marketing APAC including artist promotion and industry events. • Launched the first Music Insider Summit for APAC - YouTube’s largest and most important event for the music industry, engaging ~1k partners from 13 APAC countries. • Expanded YouTube’s artist promotion program to 6 APAC markets, amplifying new and trending releases via on-platform and digital OOH placements in NY & LA.

Delivered Fame for artists through scaled marketing programs and Fortune for creators through partnerships with the biggest brands in the region. • Launched YouTube's artist promotion program in 5 markets and supported hundreds of artists in APAC. • Championed local music through the promotion of local genre playlists on YouTube Music. • Managed the execution of million-dollar sponsorship deals for YouTube FanFest.

Delivered award-winning campaigns and digital-first solutions to a portfolio of global brands including Pernod Ricard and NARS. • Awarded Gold & Silver at Markies Awards 2021 for Most Effective Use - Launch/Relaunch & Integrated Media for XXX Chat by NARS.

Crafted and executed brand strategy across the full marketing mix for Singapore. • Pivoted student marketing strategy towards a strong sales focus implemented regionally. • Increased product listing by 20% through trade marketing initiatives. • Delivered yearly business plan on target, maximizing ROI through efficient budget management and operational efficiency.

Led a team of 24 to execute national product sampling and student marketing strategy. • Ranked top country in the region for the promotion of international student event, Red Bull Can You Make It?. • Launched a digital sampling initiative in over 100 offices and 2,800 products sampled. • Increased General Trade product availability from 71% to 93%.

Supported the execution of national marketing campaigns. • Ranked #1 globally for the promotion of international gaming event, Red Bull Mind Gamers.

Led a team of 12 student marketeers to execute the national student marketing strategy. • Best in execution for campus promotion of Red Bull Flugtag and awarded “High Flyer of The Year” and “Mr. Red Bull”, the latter being awarded to the top performer of the year. • Digitized the execution of Campus Research Study to develop national student marketing plans, later adopted globally.

Conducted market research to support product launch and independently managed 23 sales accounts. • Crafted a business case through an in-depth market study to successfully introduce the first taste-variants in the market.

• First Class Honours

• Director's List • Diploma Plus Certificate Holder in Entrepreneurship Studies