Danilo Lang

With over 25 years of experience, I’ve worked with 10 startups as well as national and multinational companies, leading digital marketing projects across various sectors such as education, training, e-learning, tourism, HR, retail, e-commerce, media, healthcare, communications, consulting, and more. Strong expertise in: digital planning/strategy and GTM, SaaS, digital positioning, business development, data analysis, UX, Growth/CRO/A/B testing, lead generation, digital project management (ClickUp, Asana, Trello), e-commerce management, SEO / SEM (Google Ads, Meta Ads, Amazon Ads, LinkedIn Ads), multichannel campaigns, RD Station/CRM and sales funnel/lead scoring, Wordpress and WooCommerce. For over 15 years, I’ve been leading and managing multidisciplinary digital marketing and sales teams of up to 25 people. I’ve worked across all ends of the market — client side, agency, startup, consultancy, media outlet, and vendor — giving me a 360-degree view of operations and how to deliver results by unlocking the full potential of each player involved. Analytical, creative, strategic, and results-driven profile. As an HR enthusiast and business/startup leader, I’ve conducted over 1,000 job interviews across various areas (marketing, communications, sales, support, and customer service), developed training & development programs, recruitment and selection processes, soft-skills workshops, onboarding processes, defined OKRs by business area, created manuals and codes of conduct, conducted performance evaluations and IDPs, and provided mentoring for professionals and leaders. My portfolio includes projects in Brazil and abroad for brands such as Rock in Rio, Coca-Cola, TV Globo, Globo.com, EF English Live, Crescimentum, Citroën, C&A, Monange, Casio, and Cannabis Empregos. Bachelor’s degree in Marketing, with postgraduate studies in Information Architecture and Business Management, along with certifications in Leadership, Negotiation, Neuroscience applied to T&D, Coaching, Executive Coaching, and Mentorship.