Danilo Denardi
Sr. Product Marketing Manager - Osteoarthritis Portfolio @ Aché Laboratórios
About
Senior Marketing Executive with 20+ years of progressive leadership in the pharmaceutical industry, working across top-tier national and multinational companies including EMS and Boehringer-Ingelheim. Proven track record in building and repositioning high-impact brands, executing turnaround strategies, leading product launches, and driving sustainable portfolio growth. 🔹 Strong experience leading cross-functional teams in high-performance environments 🔹 Expertise in strategic planning, P&L management, pipeline development, and market share expansion 🔹 Hands-on leader with a systemic view, data-driven decision-making, and omnichannel marketing implementation 🔹 Deep knowledge of Rx, OTC, Animal Health, and institutional marketing 🔹 Passionate about mentoring and social impact – volunteer mentor at Instituto Semear (since 2021) Actively seeking executive opportunities as Marketing Director, Head of Marketing, or Business Unit Leader in pharmaceutical, life sciences, or health-focused organizations in Brazil or international markets.
Brazil
Campinas
Pharmaceuticals
Multispecialties: Pediatria, Gastro, Respiratório, Animal Health, P&L Management, Lançamentos Estratégicos, Omnichannel e Digital, Rebranding & Turnaround, Gestão de portfólio, Estratégia de marketing, Propaganda, Apresentações, Análise da competitividade, Marketing Strategy, Marketing Communications, Strategic Communications, Corporate Communications, Digital Marketing, Advertising, Marketing, Social Media Marketing, Comunicações de marketing, Business Strategy
Experience
Sr. Product Marketing Manager - Osteoarthritis Portfolio
Aché Laboratórios
Гуарульюс, SP
Mentor
Instituto Semear
Brazil
Supporting educational and professional development for underprivileged students in Brazil.
Marketing Manager | EMS – Prescription Business Unit
EMS
Campinas, Sao Paulo, Brazil
• Led EMS’s second-largest franchise (Pediatrics, Gastroenterology, Respiratory) with 12 brands and revenue of BRL 650M PPP in 2024; projected BRL 700M in 2025 • Designed and implemented a new strategic business framework, enhancing brand positioning and portfolio architecture, resulting in increased market share • Built and managed a high-performance team (5 Product Managers, 2 Analysts) • Developed a robust innovation pipeline with 14 approved projects • Executed digital strategy targeting DOLs to boost engagement with top specialties
Executive Product Manager Grouper - Pain Portfolio
EMS
Campinas, Sao Paulo, Brazil
• Managed a BRL 265M portfolio with +6.5% YoY growth • Developed the defense plan for market leader Toragesic • Successfully launched MioGesic LIS (BRL 5M in 9 months) • Created innovative medical events with athlete-ambassadors • Participated in AAOS (US) and EFFORT (Europe) congresses
Sr. Product Manager – Orthopedics
EMS
Campinas, Sao Paulo, Brazil
• Led BEXAI’s brand turnaround (+80% YoY growth, 32MBRL) • Developed digital awareness campaign “For a Life Without Pain” • Balanced market share growth and profitability through strategic P&L oversight
Marketing Manager - Biological and Therapeutics - Companion Animals
Boehringer Ingelheim
São Paulo, Brazil
• Managed 9 global brands focused on prevention and therapeutic care • Winner of the BrandTeam Award 2019 – top performance in Animal Health Brazil • Built and launched a national relationship program with vets and pet owners • Developed institutional partnerships, including a first-of-its-kind initiative with ABHV
Marketing Manager - Parasiticides (OTC) - Companion Animals
Boehringer Ingelheim
Sao Paulo, Brazil
• Drove turnaround of Frontline, recovering 6 years of declining market share • Delivered 33% revenue growth YoY for the entire portfolio • Rolled out omnichannel campaigns (TV, influencers, SEO, programmatic media) • Managed a BRL 15M budget with a strong focus on ROI
Marketing Manager
Associação Alumni
Sao Paulo, Brazil
• Digital transformation of a 50-year-old institution. • +50% leads and +32% sales through performance and inbound marketing.
Marketing Cordinator
Kroton
Sao Paulo, Brazil
• Managed brand positioning for LFG and Anhanguera. • Led initiatives tied to academic transformation and new product launches.
Client Manager – Strategic Accounts
M51 Criatividade Estratégica
Campinas, Sao Paulo, Brazil
Key account management: Honda, OBA Hortifruti, Fundação FEAC.
Marketing Consultant
Business Consulting
Campinas, Sao Paulo, Brazil
• Managed digital branding for football legend Roberto Carlos post-WC 2006. • Created the best-rated footballer website (Trivela.com/IG, 2008).
Danilo Denardi's Contact Information
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