Danilo Coimbra

Como CEO da Easy Bassi, conduzo a definição e execução da visão estratégica da companhia, com foco em crescimento sustentável, inovação contínua e excelência operacional. A Easy Bassi é uma indústria e comércio de produtos odontológicos que oferece um portfólio amplo e diversificado, desenvolvido com tecnologia avançada e rigorosos padrões internacionais de qualidade e segurança. Minha atuação está direcionada para: • Expansão Comercial e Desenvolvimento de Negócios: Identificação de oportunidades estratégicas, abertura de novos mercados e fortalecimento do posicionamento competitivo. • Excelência Operacional: Implementação de iniciativas que otimizam processos, aumentam a produtividade e asseguram a sustentabilidade financeira. • Inovação e Diferenciação: Investimento contínuo em tecnologia, automação e desenvolvimento de soluções que antecipam tendências e ampliam a competitividade. • Gestão de Stakeholders e Talentos: Construção de relacionamentos estratégicos, desenvolvimento de equipes de alta performance e alinhamento organizacional com os objetivos corporativos. Minha liderança é orientada para a geração de valor e o crescimento sustentável, consolidando a Easy Bassi como referência em qualidade, tecnologia e inovação no mercado odontológico.

Condução do Processo de Reposicionamento Estratégico e Turnaround da Companhia junto aos acionistas. Head de projetos em Desenvolvimento de Negócios, Inteligência de Mercado, Transformação Digital e do Marketing, Venda Consultiva/Pricing, Implantação de Novos Canais de Venda e Excelência Operacional. Parcerias e Alianças Estratégicas com Formadores de Opinião / C-Level / Tomadores de Decisão em setores como Mineração, Energia, Infraestrutura, Empresas de Capital Intensivo e Setores Públicos. Empowerment, Coaching e Mentoria das Equipes e Lideres.

Startup, Fintech with advanced AI solutions aimed at managing Quantitative Funds for both B2C and B2B sectors. Director responsible for the ideation, definition, feasibility, startup, and leadership of the entire business strategy, from business model definition, investment/Capex analysis and control, technological, commercial, and marketing policies and processes, finance, costs and budgets, to HR, aiming at financial profitability and accelerating the company's payback. Strategic planning and business plan development, with risk assessment in a highly competitive sector. Head of fundraising efforts, reporting progress to investors. Building high-performance teams, consisting of finance and technology specialists. Establishing alliances with investment managers and other industry players, positioning the company as a reference in innovation. Positioning the company as a quantitative manager, offering customized portfolios with strategies optimized for risk-adjusted returns, focusing on decorrelation and protection in adverse scenarios. Attracted major investors, including large Brazilian business groups.

Participation in the Acquisition (M&A) process of a new business in Brazil, including market research, scenario analysis, market indicators, investment analyses, valuation, identifying acquisition opportunities, and threats. Development of strategic and business planning, defining goals, projects, commercial, administrative, and marketing actions, as well as strategic investment and improvement points. Responsible for the Turnaround of the business, with significant reduction in operational losses, bringing the company closer to breakeven through internal process reviews, KPI redefinition, and investments in IT and training. Operational restructuring, Capex/Opex investment evaluation, operational optimization, budget approval with shareholders, replacement of inefficient assets, supply chain restructuring, and supplier development, ensuring cost reduction and improved product and service quality. Definition and management of the entire strategy for the geographical expansion of operations in Brazil, increasing presence and diversifying the customer base. Management of Contractual, Commercial, Compliance, and Regulatory Risks. Investment in and implementation of new management technologies, training programs, and strengthening safety standards, promoting a culture of efficiency, customer focus, and compliance with EHS and ESG standards. Implementation of actions that doubled gross revenue between 2018/2020. Achieved a 70% reduction in the company’s historical losses through cost reduction, operational efficiency, and new contracts. Successful renegotiation of contracts with the company’s largest client – Cemig. Prospection of new business opportunities with major clients in the sector – Enel and Energisa. Formation of new alliances with strategic partners to participate in Public-Private Partnerships (PPPs), expanding the service portfolio and strengthening the company’s competitive position in the infrastructure and public services market.

Head of Company Strategy, including Strategic Alliances, Joint Ventures, M&A (mergers and acquisitions), plant expansion, and tax and fiscal analyses, aimed at increasing market presence in solutions for energy distributors. Identification of New Business Opportunities focused on diversifying shareholder investments and expanding the solution portfolio, assessing economic-financial and commercial feasibility, conducting market studies, risk analysis, and Business Plan development, projecting operational costs, financial flows, payback, NPV, ROI, etc. Financial Evaluation and Planning, performing in-depth analyses with a review of tax, fiscal, and exchange rate issues, supporting restructuring processes, and financial modeling for new operations, strengthening cash flow. Operational, R&D, and Supply Chain Restructuring, including production verticalization, internal process reviews, and adjustments in R&D and product portfolio, ensuring efficiency and strategic alignment. Logistics and Operations Restructuring, hiring a market director and professionalizing the sector, resulting in cost reductions, faster operations, improved competitiveness, and commercial performance. As CEO, the initiatives implemented generated a financial impact resulting in an average 200% increase in EBITDA, demonstrating the effectiveness of the restructuring and expansion strategies. Annual revenue grew from R$28M (2012) to R$241M (2018) at Eletra Energy Solutions.

Head of Commercial and Market Expansion, defining guidelines, strategies, commercial policies, product and service pricing, and new product portfolio, resulting in increased market share. Structured and managed the Marketing and Branding department and teams, with the challenge of strengthening the brand and its overall commercial expansion, promoting a high-performance culture. Brand development and repositioning, defining marketing initiatives, aligning communication with the values of innovation and technological leadership, and strengthening the company's presence among clients and stakeholders. Business development and company representation at events, fairs, and conventions in Brazil and abroad, identifying new technologies and establishing partnerships with major players, expanding commercial opportunities. Achieved market leadership in Electronic Meters, with a 51% market share in 2015. Strengthened the Hexing Group's brand internationally.

Commercial Area Restructuring, creating a new concept that reinforced the competitive advantages of products, aligned with market demands and opening new sales channels. Formation and development of BackOffice, Pre-Sales, Post-Sales, and Strategic Account Managers teams, resulting in greater service efficiency and increased customer satisfaction. Implementation and expansion of Distributor, Retail, and Representative Channels in Brazil and Latin America, increasing the company's presence and boosting sales in these markets.

Leadership in Innovation initiatives and launch of new products and solutions, introducing emerging technologies into the portfolio, aligned with Smart Grid market trends, anticipating customer needs. Development of Strategic Partnerships with technology partners and suppliers, driving updates, innovation, technological improvements, strengthening the solution portfolio, and differentiating products in the market. Coordinator of Engineering, responsible for the development of the company’s product portfolio in Brazil, contributing to the expansion of the product portfolio and strengthening the company’s position in the national market. Structured the R&D area (Brazil-China Joint Venture), ensuring product development and/or updates, prospecting new embedded technologies, intellectual property management, equipment acquisition, and product certification in Brazil. Participation in Technical Committees with direct influence on the standardization and regulation of meters in Brazil: Secretary of ABNT/CB-003; Brazilian Electricity Committee/CE-013:01; Meter Study Commission.

Leadership in software and firmware development for integration with ACLARA products, a U.S.-based technology company, enabling product portfolio diversification. Customization and adaptation of products to meet the specific needs of clients in Brazil, South America, and the Caribbean, increasing product adaptability and customer satisfaction.

Technology Projects for System Implementation in the company's Legal Department.