Danillo Alegria

• Built the Marketing Area 360 structure at ALFA since day one. Developing the strategy and the process from all the areas of my responsability: Social, Influencers, Content, Design and Sponsorship • Run daily relationship and processes with ALFA's agency. Being responsible for big media campaigns (THE ALFAS, #casaderesponsa, Casa ALFA Miami) and it's 360º break down through channels and funnel steps. • Work side by side with Growth, VIP and CRM teams, developing campaigns based on strategic business KPI's and doing the FUP of results to understand it's sucess • Together with BI agency team, helped to develop the map of tags triggers at ALFA platform. • FUP Media partners results (FTD's, CPA, ARPU, Cohort and others) understanding the budget and results for each step of our communication funnel. • Worked together with Internacional and Grêmio Marketing teams, building our content and activations strategy in collaboration. • Responsible for reporting Brand and Organic Channels results, but also main business KPI's results, performance wise.

• Study, analyse and create deals with new business partnerships which can leverage the company results • Create omnichannel strategies with partners to connect brands and deliver awareness and performance results • Develop creatives activations in sports, culture and musical events to create positive experiences between brand and targeted audience • Create and deliver campaigns involving CRM, Social, Design, Content and Operation teams • Micromanagement of Sponsorship team tasks and development throughout tools available on the market

• Develop/ Run strategies for all Betway Group eSports (Mainly CS:GO/LOL) & Sports Social channels: Twitter/ Facebook/ Instagram/ Youtube/ Twitch and Telegram. • Analyze monthly results around Betway eSports and sports social channels in Brazil and develop presentations to all the involved stakeholders. • Create campaigns, storylines, plannings and produce content shoots with CS:GO teams, players and esports influencers. Cases with "FURIA", "MIBR", "FalleN", "coldzera", "Taco". • Active participation on developing online events, such as "Battle of Betway", where we ran a tournament with our partners teams (FURIA, G2, NIP, BIG and MIBR) broadcasted on Twitch with Gaules & mch as hosts. • Work together with CRM and marketing team to create effective strategies to promote iGaming products relating it to content on Betway social channels. • Worked on site on CS:GO events, doing live coverages and creating content with fans for editorial and product purposes.

• Idealization, development monitoring, implementation and follow-up of mobile projects (Apps) • Development of strategies and campaigns to attract and retain users on the mobile platform. • Database/analytics analysis with the aim of monitoring and improving the product, based on patterns, predictions and user experience. • Management of operations platform and internal dashboard (pay-in, payout, user behavior & activities) • Financial control of activities and strategies

• Development of content, campaigns and advertisements on clients' Social Networks (Facebook/Instagram) • Development of Digital Marketing strategies (Google Ads/Facebook Ads/SEO) • Financial control of customers' investment in the digital area

• Management and control of all online media from publishers Escala and Digerati • Customer service/agencies, developing proposals, monitoring campaigns and results and measuring performance. • Development of strategies to increase the accuracy of campaigns, using conventional and unconventional media tools. • Assistance to the commercial area with information, reports, data and sales spreadsheets. • Development of special projects on websites represented by Digisa, in addition to development of internal and external Marketing projects. • Coordination and training of interns in routine tasks, thus improving people management capabilities.