Daniela Forrester

Daniela Forrester

Field Operations Coordinator @ Mercado Livre Arena Pacaembu

About

I am an advertiser graduate from Mackenzie University with an MBA from NU California and have over 18 years of experience in every stage of event management; preparation, planning, and execution.I am passionate about this market, the great opportunities and different worlds it takes you. I lived in different countries and worked with events in the United States and Latin America. From small corporate events to large events, including 2 Olympic Games (Rio and Buenos Aires). My last role was as a project manager; planning, executing and closing on-site and digital events (hybrid and virtual), in the national and international market.My contact is dani_forrester@yahoo.com# Key expertise: customer service, team management, production, national and international suppliers selection and hiring, corporate and sports events, congress, conflict management, excel

Country

-

City

Brazil

Industry

Events Services

Skill

Field Operations, Team Leadership, Operations Process Improvement, Interpersonal Communication, Communication, Organization Skills, Fully bilingual English, Executing Events, Congress, Logistics Management, Sports Marketing, Marketing Strategy, Marketing Communications, Event Management, Social Networking, Advertising, Customer Service, Social Media Marketing, Event Planning, Public Relations

Experience

Mercado Livre Arena Pacaembu

Field Operations Coordinator

Mercado Livre Arena Pacaembu

LinkedIn
2025-9 - Present · 1 yr 1 mo

São Paulo, Brazil

- Operational support for small, medium, and large events - shows, corporate, cultural, and sporting events - Analysis and validation of projects in conjunction with the engineering team, ensuring the operational viability - Control and monitoring of the necessary documentation for the execution of events. - Coordination of local production team during the assembly, operation, and disassembly phases - Interface with public agencies and authorities, participating in meetings with CET (São Paulo's traffic authority), Military Police, Shock Troops, and other involved entities - Support to the sales team in technical visits with clients, in their needs for the execution of the event helping with the deployment of operational staff, including security, cleaning, access control, and public guidance - Development and implementation of operational flows for the management of simultaneous events - Support in the preparation and standardization of the complex's operational manual

TM1 Brand Experience

Event Coordinator

TM1 Brand Experience

LinkedIn
2025-8 - 2025-8 · 1 mo

São Paulo, Brazil

Pre-production assistance, responsible for coordinating and supervising the event on site. Supervising suppliers and service providers, supporting assembly and disassembly, providing guidance to suppliers, welcoming teams and resolving unexpected issues in real time, coordinating teams during the event. Supporting technical, scenographic, and operational production.

CBF- Confederação Brasileira de Futebol - Brazil SOCCER

Hospitality Coordinator

CBF- Confederação Brasileira de Futebol - Brazil SOCCER

LinkedIn
2025-5 - 2025-6 · 2 mos

São Paulo, Brazil

Coordinating hospitality operations at Neo Quimica Arena, with focus on service, comfort, well-being and quality of services provided at the VIP cabins during the Brazil soccer match, to ensure excellence in customer experience.

Associação Patrocínio Brasil

Event Coordinator

Associação Patrocínio Brasil

LinkedIn
2024-11 - 2025-6 · 8 mos

São Paulo, Brazil

Coordination of some of the Association's events, monitoring the contact with suppliers, assembly and execution of events - Sponsors Brasil I Summit & Awards 2024 - Sponsors Night March Edition - Sponsors Night June Edition

TM1 Brand Experience

Logistics Manager

TM1 Brand Experience

LinkedIn
2024-12 - 2024-12 · 1 mo

São Paulo, Brazil

Management of all Amazon Prime VIP guest logistics

The Walt Disney Company

Access Control Management

The Walt Disney Company

LinkedIn
2024-11 - 2024-11 · 1 mo

São Paulo, Brazil

- Management of the entire team responsible for access for national and international celebrities to ensure fluidity and safety, integrating the security department, traffic support, K9 dogs - Emergency strategy planning for evacuation of celebrities in case of crowding at the exit gate - Integration between backstage teams and talents to effectively organize entry and exit times, optimizing the event logistics.

MCI BRASIL

Event Project Manager

MCI BRASIL

LinkedIn
2019-1 - 2024-8 · 5 yrs 8 mos

São Paulo Area, Brazil

- Production of corporate events on-site and digital (hybrid / virtual). - Productions of major trade shows, from planning to implementation. - Customer support and follow up of national and international events. - Planning, executing and completing projects on time and within budget. - Contracting and negotiation with national and international suppliers. - Managing deadlines, assignment of responsibilities and monitoring of project progress. - Elaboration and closing of cost spreadsheets in Excel and elaboration of reports regarding the status of the project. - Worked in the incentives department planning and operating major awards trips. Main achievements:: - Negotiations with suppliers to reduce prices and extend payment terms, that generated costs reduction for the client and better profit in projects for the company. - Management of several international projects simultaneously with the hiring of outsorced labor, that reduced travel costs.

Confederação Brasileira de Handebol

Event Supervisor - Delegate

Confederação Brasileira de Handebol

LinkedIn
2017-4 - 2018-12 · 1 yr 9 mos

São Paulo Area, Brazil

- Responsible for the overall event, checking the conditions for it to take place in the standards required by the regulation, working together with security and the venue manager.

Juegos Olímpicos de la Juventud Buenos Aires 2018

Events Security Coordinator at Olympic Village

Juegos Olímpicos de la Juventud Buenos Aires 2018

LinkedIn
2018-5 - 2018-10 · 6 mos

Buenos Aires

- Planning and execution of the security project for the Youth Olympic Village. - Security supervision in access controls of the PSA (pedestrian screaning area) and VSA (vehicle screaning area). - Coordination of public security forces that were acting within the perimeter of the Village. - Working together with several functional areas to execute the security plan: Protocol (access of VIPs and authorities), Accreditations (credentials control), Workforce (flow of employees), Ceremonies, (organization of the athletes' welcome party and closing ceremony of the games), Residentials/Housekeeping (keeping order in the athletes' apartments), Logistics (suppliers access control). Main achievements:: - Implementation of the security project done at Rio2016, this made the Youth Olympic Village security planning faster and more effective.

Nexu Gestão de Imagem

Founder

Nexu Gestão de Imagem

2015-7 - 2017-12 · 2 yrs 6 mos

São Paulo Area, Brazil

- Social media coordination, career planning, publicity contracts, brand positioning in the market.

Education

National University

National University

LinkedIn

Marketing

2006 - 2008 · 2 yrs
ESPM

ESPM

LinkedIn

Sports Marketing

2014 - 2014
San Diego Mesa College

San Diego Mesa College

LinkedIn

Travel and Tourism

2003 - 2005 · 2 yrs
San Diego State University

San Diego State University

LinkedIn

Meeting and Events Planning / Marketing and E-Commerce

2000-8 - 2001-11 · 1 yr 4 mos
ESPM

ESPM

LinkedIn

Creative Marketing

1996 - 1996
Universidade Presbiteriana Mackenzie

Universidade Presbiteriana Mackenzie

LinkedIn

Marketing and Advertising

1992 - 1995 · 3 yrs

Along with three friends, participated in the idealization and structuring of Athletic Association Academic of Communication and Arts. We had to start from the begining (hiring coaches, uniforms, equipment training, the schedule of training and courts, convocation of athletes and organize some championships). Among the championships, the most important was the creation and idealization of JUCA (Jogos Universitários de Comunicação e Artes), along with other Universities: ESPM, ECA, Metodista e FAAP. Nowadays, JUCA is the biggest university championship of the State of Sao Paulo.

Daniela Forrester's Contact Information

Email

******@***.com

Phone

(**) *** ****

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