Daniel Lan, MBA

• Managed a team of 40+ operational employees on all activities, including planning and prioritizing tasks, developing new specialists, and leading periodic performance reviews on safety, cost drivers, quality, and optimization of work planning and implementation to empower teams for problem-solving and continuous process improvement. • Delivered $11.7K+ in operational cost savings by diagnosing workflow inefficiencies across 4 teams (storage conditions, material handling, inventory defects), redesigning space utilization, and optimizing material flow procedures that reduced congestion, minimized downstream errors, and improved process reliability. • Strengthened leadership pipeline across shifts by mentoring new peer managers on work planning, space optimization, and employee engagement – improving leadership consistency, operational execution, and team morale. • Improved safety performance and community impact by leading safety roundtables to identify behavioral risk trends and develop corrective action plans, while organizing sustainability initiatives, including community cleanup and donation of approximately four hundred educational supply kits to local students.

• Initiated, planned, coordinated, and organized 50+ events or activities for the UCR AGSM Student Association, including the Dean’s Welcome Event, new student orientation, recruitment for the association, open forums for the business graduate program, several fundraising campaigns, cultural celebrations, and a variety of social gatherings across the academic year. • Established skills in communication, team motivation and cooperation, and event budget management.

• Facilitated class sessions, including exam supervision, distribution of exams/handouts, and addressing student inquiries. • Led 9 discussion sections encompassing approximately 150 students collectively, with oversight of corresponding Canvas platforms; maintained and scheduled 4 office hours weekly. • Evaluated students’ final drafts across 9 written projects, incorporating attendance and assessing their engagement and professional conduct.

• Conducted in-depth marketing research covering marketing plans, website designs, talent networks, and global expansion strategies to provide valuable insights for developing marketing channels for a TCR customer. • Enhanced TCR's database by analyzing registered practitioners (RP) and registered practitioner organizations (RPO) in the cybersecurity marketplace on their company profiles, marketing platforms, and social media connections. • Worked in the team led by the CEO to explore potential market expansion channels by evaluating thirteen cybersecurity competitor firms on their backgrounds, specializations, website designs, and marketplace positioning. • Presented to the executive team on developing website and digital media channel strategies for improving the company's profit growth.

• Worked to explore digital marketing channels for snack products by comparing the major social media platforms for their target audience advertising, within a team of five led by an executive. • Developed a website draft by utilizing Wix for BioLumen and sharing its design template to improve public outreach and marketing. • Completed marketing training titled “Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more” by Coursera, prepared a wrap-up report, and presented it to the business executive and staff.

• Worked with the Assemblymember’s team in promoting public communication and relationships, including promoting the House Resolution Bill 120 – 5.18 Democratization Movement and drafting a letter to urge the Governor to sign Assembly Bill 2122 – Mental Health Hotlines. • Drafted a letter for the Assemblymember to The Canyon Hills Condominium Association (CHCA) to address its economic hardships with fire insurance premium increases and prepared a biography for The Joyful Child Foundation to promote child protection and empowerment.

• Led a public canvassing project by directing three coordinators and their teams in a city campaign project, the City of Davis’ Measure H – Davis Innovation and Sustainability Campus (DiSC 2022). • Conducted door-to-door canvassing to the registered voters in Davis and achieved over 90 conversions to raise awareness and support for Measure H. • Aided in Mindy Sotelo’s campaign for San Benito County Supervisor of District 3 by seeking support through phone calls with San Benito County residents. • Worked in a research group to develop the “State of Economic & Community Development In Suisun City Impact Report” to support two commercial real estate development projects, Suisun Logistics Center and Highway 12 Logistics Center.

• Led an 11-member team to design and execute a strategic business plan for a local farm, using market analysis, customer segmentation, and product evaluation to prioritize high-value clients – creating fully customizable offerings and driving measurable sales and profit growth. • Conducted financial analysis through market survey, budget plan, product analysis, customer segmentation, and marketing promotion to outline and execute a business plan with a strategic shift onto categorized customers to promote profits of the local farm company. • Synchronized my team with tools such as detailed agendas, work plans, timing charts, group discussions, and 1-on-1 meetings to promote DiSC 2022. • Prepared a report on project development and presented it to the internal management team and external public influencers, including a former city mayor.

• Served as Project Lead in a 7-member committee to conduct market research, data analysis, and content development to promote the financial performance of a local farm company. • Assisted in launching DiSC 2022 by investigating park site availability and public opinions, and developing public concern solutions. • Communicated and motivated UC Davis students to vote within the City of Davis and to support DiSC 2022 by gathering 100+ pledge cards. • Aided in lobbying environmental protection towards state legislature on behalf of Elected Officials to Protect America (EOPA).

• Tutored elementary and middle school-age students, aided teachers in preparing classroom needs, supervised snack time and outdoor activities, and kept track of attendance for safety needs.

• Trained in a State Senator office and APAPA National Headquarters to learn how the public office works and how to collaborate, network, and influence others. • Specific training includes communicating & planning guest speakers’ visits and presentations, practicing office inventory management, and maintaining public relations.

• Oversaw kid campers, met with camp staff to plan and prioritize camping activities, provided safety training, maintained camping grounds and facilities.

Concentrations: Marketing & Business Analytics Relevant Coursework: Quantitative Analysis, Spreadsheet Modeling, Simulation for Business, Marketing Analytics, Business Analytics for Management, Marketing Management, Consumer Behavior, Marketing Research, Advertising Management, Applied Business Forecasting, Brand Management, Digital Marketing

Major: Managerial Economics with specialization in Agribusiness Economics Minors: Communication and Chinese Relevant Coursework: Business Law, Principles of Microeconomics & Macroeconomics, Elementary Statistics, Applied Statistics for Business & Economics, Intermediate Microeconomics, Econometric Theory & Applications, Operations Research & Management Science, Intermediate Macro Theory, Agricultural Policy, Farm Management, Econometrics for Business Decisions, Agricultural Policy, Futures & Options Markets, Marketing for the Technology-Based Enterprise