Daniel E. Woodward

Daniel E. Woodward

Senior Product Manager - Endotek @ Merit Medical Systems, Inc.

About

Daniel E. Woodward Technology & Medical Marketer | Product Developer | Life Cycle Manager | Military Logistics Professional Summary: Seasoned 8+ year medical device manager with a proven track record in driving successful upstream and downstream product development initiatives. Recognized for implementing comprehensive marketing communications strategies, leading to an increased product visibility and market share. Adept in KOL interaction and management, with a focus on fostering key relationships to drive innovation and market expansion. Skilled in sales ROI analysis, delivering actionable insights resulting in optimized sales strategies. Committed to ongoing professional development and eager to leverage expertise in lifecycle management and clinical field sales support to drive transformative advancements in the medical device industry. Seasoned and Diverse Global Professional with Strategic and Tactical experiences in: Marketing/Product Development/Management: -Team Leadership and Management -Outbound, Social and Marketing Communication Activities -Full Product Life Cycle & Inventory Management -Material Requirements Documentation (MRD) Development -Product Roadmap Development & Product Positioning -Total Cost of Ownership (TCO), P&L and Pricing Responsibility -Supplier Integration and Coordination -End-user Customer Input, Interface and Support -Quarterly Marketing Plans and Communications -Field Sales Support and Training -Channel Marketing Programs and Rebates -Co-Marketing with 3rd Parties -Distribution Partner & Channel Management -Packaging Design, Product Collateral and Messaging -Field Training and Tradeshow Support Military Specialties: Military Transport and Logistics, Defense Support to Civilian Authority (DSCA) Emergency Management, Training Program Development and Implementation, Inventory Control and Monitoring, Integrated Logistics Support (ILS), Acquisition Programs

Country

United States

City

Salt Lake City Metropolitan Area

Industry

Medical Device

Skill

Product Management, Project Management, Product Marketing, Program Management, Cross-functional Team Leadership, Leadership, Strategy, Training, Military, Logistics, Operational Planning, Budgets, Security, Management, Strategic Planning, Operations Management, Team Building, Team Management, Government, Multi-channel Marketing

Experience

Merit Medical Systems, Inc.

Senior Product Manager - Endotek

Merit Medical Systems, Inc.

LinkedIn
2018 - Present · 8 yrs

South Jordan, Utah

Full product lifecycle management and development of Pulmonary and GI Stents, Dilation products and Accessories. Product lines include AERO, AEROmini, Inflation Devices and Elation Dilation Balloons. •Orchestrated upstream and downstream management of Pulmonary product lines, catalyzing an impressive 8% year-over-year growth within the category. •Provided comprehensive support to 5 Field Sales Teams and 3 Clinical Support personnel, facilitating on-board training, equipping them with effective demonstration tools, and delivering targeted sales collateral, resulting in streamlined operations and heightened sales performance. •Nurtured and managed relationships with 9 Pulmonary Key Opinion Leaders (KOLs), offering on-site clinical support during pivotal product launches and training sessions, significantly impacting successful market adoption. •Drove the successful launch of 5 innovative products, developing and implementing targeted collateral support strategies, culminating in incremental revenue generation.

California State Guard

Senior Military Officer - COL (RET)

California State Guard

LinkedIn
2005 - 2025 · 20 yrs

JFTB Los Alamitos, CA

Logistics Officer. LNO Training Officer. MEMS Certification (Military Emergency Management Specialist). Missions include CA ARNG pre-deployment training, DSCA operations and Emergency State Active Duty (ESAD) missions. •Liaison Officer (LNO) for State Emergency Op Ctr (EOC) and ARNG Joint Op Ctr (JOC) missions. •Manage and coordinate training and placement of LNO’s into County and City EOCs •During State Active Duty (SAD) missions designated Logistics A/OIC at S4, G4 and J4 levels.

ClearPoint Neuro, Inc.

Senior Marketing Manager

ClearPoint Neuro, Inc.

LinkedIn
2015 - 2018 · 3 yrs

Irvine, CA

Responsible for the full Marketing Communications of a Commercial Neuro Navigation Medical Device Technology Company. Efforts included Outbound Communications, Website Management, Social Media, Tradeshow and Training Event Coordination, Field Sales Support, Collateral Development, Public and Investor Relations. Also functioned as product management for accessory segment items such as fixation frames, one-time use kits and titanium instruments.

Microsemi Corporation

Tactical Product Marketing Manager

Microsemi Corporation

LinkedIn
2013 - 2014 · 1 yr

Aliso Viejo, CA

Developed and coordinated the outbound marketing efforts for three separate product lines: Power Management, Emerging Technology and Sensors, and High Reliability. Efforts included Distribution Training, Web, Email, Tradeshow, Field Sales Support and Channel Promotions.

Professional Analysis, LLC

Table of Allowance (TOA) Manager - Naval Beach Group ONE (NBG-1) US Navy

Professional Analysis, LLC

LinkedIn
2011 - 2013 · 2 yrs

NAB Coronado, CA

Contract support assigned to Naval Beach Group ONE (NBG-1) and their 3 subordinate units: Beach Master Unit ONE (BMU-1), Amphibious Construction Battalion ONE (ACB-1) and Assault Craft Unit ONE (ACU-1). Managed the budgeting, acquisition, maintenance and disposition for numerous categories of equipment including Command Ops Centers, Containers, Vehicles, Personal Gear, Tent and Feeding Facilities, Communications and Protective Gear. Designated Container Control Officer (CCO). Coordinated NBG-1 participation in the MPF (Maritime Preposition Force) program.

Ingram Micro

Senior Product Marketing Manager

Ingram Micro

LinkedIn
2010 - 2011 · 1 yr

Santa Ana, CA

Responsible for full Life Cycle Product Management & Marketing of Private Label Computer Accessories: LCD Displays, Flash Memory, Remanufactured Toner, Projector Lamps, Privacy Screens, Switches and Mounts. Provided sales support and training for field activities and tradeshows.

ViewSonic

Senior Product Manager

ViewSonic

LinkedIn
2004 - 2010 · 6 yrs

Walnut, CA

Full lifecycle product development, management and marketing of Netbooks, PCs and PC Minis. Previous product categories included Commercial Displays and Digital Signage, LCD TV’s, Commercial Wireless Rugged Handhelds and Computer Accessories. Marketing activities included trainings, webinars, tradeshows and web support. Marketshare Analysis, Pricing and P&L responsibility.

BDS Connected Solutions, LLC.

Account Director

BDS Connected Solutions, LLC.

LinkedIn
2002 - 2004 · 2 yrs

Irvine, CA

Gateway

Senior Marketing Manager - Higher Education

Gateway

LinkedIn
2000 - 2002 · 2 yrs

Lake Forest, CA

Iomega

Senior Channel Marketing Manager - Europe

Iomega

LinkedIn
1999 - 2000 · 1 yr

Geneva, Switzerland

Iomega

Senior Channel Marketing Manager

Iomega

LinkedIn
1995 - 2000 · 5 yrs

Roy, UT

Education

California State University, Long Beach

California State University, Long Beach

LinkedIn

Radio/TV

Daniel E. Woodward's Contact Information

Email

******@***.com

Phone

(**) *** ****

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