Daniel E. Woodward
Senior Product Manager - Endotek @ Merit Medical Systems, Inc.
About
Daniel E. Woodward Technology & Medical Marketer | Product Developer | Life Cycle Manager | Military Logistics Professional Summary: Seasoned 8+ year medical device manager with a proven track record in driving successful upstream and downstream product development initiatives. Recognized for implementing comprehensive marketing communications strategies, leading to an increased product visibility and market share. Adept in KOL interaction and management, with a focus on fostering key relationships to drive innovation and market expansion. Skilled in sales ROI analysis, delivering actionable insights resulting in optimized sales strategies. Committed to ongoing professional development and eager to leverage expertise in lifecycle management and clinical field sales support to drive transformative advancements in the medical device industry. Seasoned and Diverse Global Professional with Strategic and Tactical experiences in: Marketing/Product Development/Management: -Team Leadership and Management -Outbound, Social and Marketing Communication Activities -Full Product Life Cycle & Inventory Management -Material Requirements Documentation (MRD) Development -Product Roadmap Development & Product Positioning -Total Cost of Ownership (TCO), P&L and Pricing Responsibility -Supplier Integration and Coordination -End-user Customer Input, Interface and Support -Quarterly Marketing Plans and Communications -Field Sales Support and Training -Channel Marketing Programs and Rebates -Co-Marketing with 3rd Parties -Distribution Partner & Channel Management -Packaging Design, Product Collateral and Messaging -Field Training and Tradeshow Support Military Specialties: Military Transport and Logistics, Defense Support to Civilian Authority (DSCA) Emergency Management, Training Program Development and Implementation, Inventory Control and Monitoring, Integrated Logistics Support (ILS), Acquisition Programs
United States
Salt Lake City Metropolitan Area
Medical Device
Product Management, Project Management, Product Marketing, Program Management, Cross-functional Team Leadership, Leadership, Strategy, Training, Military, Logistics, Operational Planning, Budgets, Security, Management, Strategic Planning, Operations Management, Team Building, Team Management, Government, Multi-channel Marketing
Experience
Senior Product Manager - Endotek
South Jordan, Utah
Full product lifecycle management and development of Pulmonary and GI Stents, Dilation products and Accessories. Product lines include AERO, AEROmini, Inflation Devices and Elation Dilation Balloons. •Orchestrated upstream and downstream management of Pulmonary product lines, catalyzing an impressive 8% year-over-year growth within the category. •Provided comprehensive support to 5 Field Sales Teams and 3 Clinical Support personnel, facilitating on-board training, equipping them with effective demonstration tools, and delivering targeted sales collateral, resulting in streamlined operations and heightened sales performance. •Nurtured and managed relationships with 9 Pulmonary Key Opinion Leaders (KOLs), offering on-site clinical support during pivotal product launches and training sessions, significantly impacting successful market adoption. •Drove the successful launch of 5 innovative products, developing and implementing targeted collateral support strategies, culminating in incremental revenue generation.

Senior Military Officer - COL (RET)
JFTB Los Alamitos, CA
Logistics Officer. LNO Training Officer. MEMS Certification (Military Emergency Management Specialist). Missions include CA ARNG pre-deployment training, DSCA operations and Emergency State Active Duty (ESAD) missions. •Liaison Officer (LNO) for State Emergency Op Ctr (EOC) and ARNG Joint Op Ctr (JOC) missions. •Manage and coordinate training and placement of LNO’s into County and City EOCs •During State Active Duty (SAD) missions designated Logistics A/OIC at S4, G4 and J4 levels.

Senior Marketing Manager
Irvine, CA
Responsible for the full Marketing Communications of a Commercial Neuro Navigation Medical Device Technology Company. Efforts included Outbound Communications, Website Management, Social Media, Tradeshow and Training Event Coordination, Field Sales Support, Collateral Development, Public and Investor Relations. Also functioned as product management for accessory segment items such as fixation frames, one-time use kits and titanium instruments.

Tactical Product Marketing Manager
Aliso Viejo, CA
Developed and coordinated the outbound marketing efforts for three separate product lines: Power Management, Emerging Technology and Sensors, and High Reliability. Efforts included Distribution Training, Web, Email, Tradeshow, Field Sales Support and Channel Promotions.

Table of Allowance (TOA) Manager - Naval Beach Group ONE (NBG-1) US Navy
NAB Coronado, CA
Contract support assigned to Naval Beach Group ONE (NBG-1) and their 3 subordinate units: Beach Master Unit ONE (BMU-1), Amphibious Construction Battalion ONE (ACB-1) and Assault Craft Unit ONE (ACU-1). Managed the budgeting, acquisition, maintenance and disposition for numerous categories of equipment including Command Ops Centers, Containers, Vehicles, Personal Gear, Tent and Feeding Facilities, Communications and Protective Gear. Designated Container Control Officer (CCO). Coordinated NBG-1 participation in the MPF (Maritime Preposition Force) program.

Senior Product Marketing Manager
Santa Ana, CA
Responsible for full Life Cycle Product Management & Marketing of Private Label Computer Accessories: LCD Displays, Flash Memory, Remanufactured Toner, Projector Lamps, Privacy Screens, Switches and Mounts. Provided sales support and training for field activities and tradeshows.

Senior Product Manager
Walnut, CA
Full lifecycle product development, management and marketing of Netbooks, PCs and PC Minis. Previous product categories included Commercial Displays and Digital Signage, LCD TV’s, Commercial Wireless Rugged Handhelds and Computer Accessories. Marketing activities included trainings, webinars, tradeshows and web support. Marketshare Analysis, Pricing and P&L responsibility.
Daniel E. Woodward's Contact Information
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