Daniel Sanchez-Mejia

Responsible for designing and implementing joint business plans with major toy distributors, Dollarama, regional pharmacies, and department stores in Quebec. Customized offerings for each account based on their value proposition, average ticket, and toy aisle space. Planned and executed promotional strategies with retailers to efficiently drive sales while managing advertising budgets. Key Achievements: - Expanded SKU listings across multiple accounts, driving growth in various categories despite challenging market conditions. - Reshaped sales reporting processes to improve visibility, accelerate information gathering, and enhance decision-making.

Responsible for designing and executing joint business plans for Costco Canada and Toys 'R' Us Boys Action Category, accurately forecasting demand, and managing the promotional spending budget. Key Achievements: - Awarded "Account Manager of the Year" in 2023. - Developed and launched customized programs for Costco, achieving triple-digit year-over-year growth in shipments and a 97% sell-through rate by season's end - Resolved all outstanding claims for Costco, resulting in substantial resource savings for the company

Responsible for overseeing all business operations with the largest toy specialist retailer nationwide and a leading department store chain. These two key accounts accounted for nearly 50% of the company's annual revenue. Key Achievements: - Successfully renegotiated the Cost of Business (COB) to optimize resource allocation for both clients and the company. - Achieved a 32% year-over-year growth in shipments for 2022. - Transformed the client's e-commerce platform into their #1 store. - Expanded SKU listings by tapping into the fan segment.

Responsible for developing, negotiating, and implementing Joint Business Plans for the toy category in leading grocery retailers and department stores. Oversee inventory, shipments, and sales through B2B platforms, optimizing the company's decision-making process. Key Achievements: - Achieved 17% year-over-year sales growth in 2019. - Attained double-digit Point-of-Sale (POS) growth with top clients.

Responsible for developing strategic business plans to achieve sales targets represented in shipments and sell-out in medium-sized retail and department stores, while managing advertising spend. Additionally, tasked with expanding the customer base across various channels, including e-commerce. Key Achievements: - Attained 21% year-over-year sales growth in 2017 and 8% in 2018. - Honored with two Hasbro awards for outstanding performance.

In charge of developing and implementing projects that responded to needs in the areas of Trade Marketing, Marketing, and Sales. Achievements: 1. Trade Marketing: Developed a sustainable affiliate program to grow POS in independent drugstores. 2. Marketing: Evaluated the opportunity and created a marketing plan to start selling hair dyes to independent convenience stores nationwide 3. Sales: Executed the marketing plan to start selling hair dyes in convenience stores through allied distributors.

Responsible for negotiating with international tourism vendors and tour operators, and developing new products that were in line with market trends and opportunities. Achievements: - Optimization of the company's product portfolio, increase of profit margins and improvement of price competitiveness of the company's products.

Participated in the monthly financial close process and the quarterly and annual budget construction, as well as led the improvement of the existing reporting tools. Cooperated on tailor-made studies for ongoing projects and helped draw conclusions from them.

Top 3 best project winner. Academic trip to Canada sponsored by Canadian government entities.