Daniel Kong

Global Head of Product Merchandising & Design @ Canterbury

About

Experienced Leader with over 15 years of experience working in lifestyle & fashion, sporting goods, and pro sports across multiple global markets. A people leader across multi-functional teams of sales, marketing, and digital with a long-term strategic mindset to deliver successful commercial and brand results. Skilled in: • Sales Management • Business Unit Management • Strategic Business Planning • Go-to-Market Management • Consumer Insights and Marketplace Development • Leading & Coaching High performance teams • Multi-Channel retail - wholesale, mono-retail, eCommerce. • Category/Product Management & Range Assortment Planning • Business Optimization & Forecasting • Pricing Strategies • Budget Management • Sponsorship Development and Event Management

Country

New Zealand

City

Queenstown

Industry

Apparel & Fashion

Skill

Account Management, Project Planning, Sponsorship Management, Strategic Planning, Sponsorship, Promotions, Sales, Management, Event Management, Marketing, Strategy, Brand Management, Marketing Strategy, Sports, Marketing Communications, Training, Sports Marketing, New Business Development, Active Listening, Communication

Experience

Global Head of Product Merchandising & Design

Canterbury

2025-1 - Present · 1 yr 9 mos

New Zealand

Head of Commercial, ANZ

Canterbury

2023-8 - 2025-4 · 1 yr 9 mos

New Zealand

Head of Wholesale & Retail, ANZ

Canterbury

2023-5 - 2023-8 · 4 mos

New Zealand

Head of Key Accounts & Fashion, Aotearoa NZ

adidas

2021-4 - 2022-6 · 1 yr 3 mos

Auckland, New Zealand

- Built Strategic Key Account and Channel plans to ensure topline, share and margin growth to maintain #1 Brand position in NZ - Managed the Go-To-Market milestones, Trade Marketing Investment Plans and Digital Planning growth initiatives

Project Lead Concept to Consumer US, Global Originals BU

adidas

2020-2 - 2021-4 · 1 yr 3 mos

Portland, OR

- Franchise Lifecycle Management - Storytelling Development throughout Regional Marketplaces - Global Marketplace Planning [Volume, Flow, Demand Analysis]

Assortment & Planning Director, Concept to Consumer, Fashion Channel, North America

adidas

2017-7 - 2021-4 · 3 yrs 10 mos

Portland, Oregon Area

Management of Fashion Boutiques, Community Specialty and eCom Pure Player accounts - Led high-performing team that managed Assortment, Planning and GTM Process - Collaborated with BU and Sales Teams to build Launch Strategies for Yeezy, Beyoncé, Pharrell and Energy - Marketing Strategies and Business Opportunities in alignment with customer and consumer insights

Snr. Merchandise Manager, Concept to Consumer - Foot Inc., North America

adidas

2016-6 - 2017-7 · 1 yr 2 mos

Portland, Oregon

Managed Product Assortment & Planning for Foot Locker Inc. - Supported Sales Team through seasonal milestones (Product, Concept, Strategy Development) - Business Planning and Forecasting to ensure healthy franchise balance and growth opportunities were being met

Category Manager, Football, Rugby & Outdoor, Southeast Asia & Pacific

adidas

2014-10 - 2016-6 · 1 yr 9 mos

Singapore

Managed Football, Rugby and Outdoor for SEA & Pacific: Singapore, Thailand, Malaysia, Philippines, Vietnam, Indonesia, Australia and New Zealand. - Developed Strategic Direction for categories together with our Brand Activation, Omni Channel and SPOMA teams - Managed end-to-end Assortment Process: Planning, Ranging, Forecasting, Pricing, and GTM - Collaboration with all country teams to ensure appropriate opportunities were brought to market to achieve expected growth plans

Assistant Category Manager, Basketball & Running, Southeast Asia

adidas

2013-5 - 2014-10 · 1 yr 6 mos

Singapore

Managed Basketball Business for SEA & Pacific: Singapore, Indonesia, Philippines, Vietnam, Thailand, Malaysia, Australia & New Zealand - Established and managed the overall direction, policy and strategy of each category. - Analysed the multi-market consumer trends and marketplace developments to ensure success is achieved