Daniel Meiato

Principais responsabilidades: - Analise de produtos existentes e reposicionamento no mercado. - Reestruturação ágil do time de desenvolvimento. - Planejamento de produto E2E, product marketing fit, análise de mercado, preparação para eventos e campanhas de marketing. - Planejando PLG de crescimento. Resultados: +20% em vendas via PLG e automações +30% de produtividade do time comercial com novo funil de vendas Integração Vendas + Marketing, otimizando conversão de mídia paga Economia de +10% no budget de marketing com sistema de link único e descontos Impacto direto no P&L

Expansão da base de clientes em 50% em três meses por meio de estratégias de marketing e parcerias. Implementação de melhorias no produto, reduzindo em 90% os tickets de suporte e otimizando a operação. Estruturação do produto para facilitar vendas e escalar crescimento. Identificação e validação de um novo nicho para expansão do portfólio. Planejamento estratégico de 6 e 12 meses, definindo metas de clientes, faturamento, eventos e parcerias.

Responsible for the evolution and maintenance of the product core, leading developers and designers aligned with strategic OKRs and KPIs. When I joined, there was no structured backlog, sprint process, or long-term planning in place. Key achievements: - Implemented backlog, sprints, and mid-to-long-term planning, bringing predictability to deliveries. - Restructured teams and created a dedicated squad for bug resolution, cutting support ticket resolution time by over 50%. - Established a routine of 5+ weekly customer interviews, enabling continuous discovery and more data-driven decisions. - Introduced proactive customer communication, driving a 25% reduction in support tickets. - Designed a churn prediction score, identifying at-risk customers in advance. - Conducted performance analyses that improved efficiency and reduced the focus on firefighting. - Gained deep understanding of the real estate market by collaborating with agencies, brokers, and leads. This work consolidated the product’s future vision, increased operational efficiency, and strengthened relationships with international clients.

Worked on the core product, leading end-to-end (E2E) initiatives. The main focus was managing a front-end team that delivered automations to reduce costs and customer acquisition cost (CAC) through self-service, while also driving improvements across the entire loan journey, including document evaluation, vehicle inspections, and customer communication. Key achievements: - Implemented automations that streamlined internal workflows, reducing case resolution time and customer waiting time. - Restructured automated multichannel communication (SMS, email, and WhatsApp), making it more efficient and personalized. - Owned the Auto Refin loan journey, managing backlog and deliveries end-to-end with a data-driven approach. - Aligned team goals with company objectives, balancing business needs with technical feasibility. This work improved operational efficiency, enhanced customer experience, and optimized both acquisition and retention processes.

Product: Spalla Streaming. Managed the product using agile methodologies and lean product conception. My responsibility was to oversee the product as a whole, involving myself in executive, long-term strategic, operational, and day-to-day management alongside team leaders to achieve product discovery and delivery. Key achievements include: - Broadcasting the Copa do Nordeste (Northeast FC) - (Live Mode) - Broadcasting the Campeonato Mineiro (TVNsports) - Broadcasting the Campeonato Carioca - Cariocão (TVNsports) - Broadcasting games from the top tier of the Brazilian Championship (Atlético Paranaense, Fluminense, Botafogo, and Vasco).

Having been involved in the organization and development from the initial stages, I was responsible for analyzing the project, gathering requirements, conducting risk analysis, planning delivery, and overall project management until the final product delivery. Projects I worked on include: - June/2020 to January/2021 - Spalla Streaming Project - February/2021 to January/2022 - Spalla Consumption Project

Established a multidisciplinary product team. Defined short, medium, and long-term strategy for a marketplace with over 10 million unique visits per month. Conducted backlog creation and prioritization using the Effort x Impact matrix, market opportunities, and continuous improvement. Provided support in implementing agile methodologies (Kanban and Scrum) by guiding and monitoring rituals. Actively participated in implementing multidisciplinary teams by overseeing internal team planning, aligning with the company's product vision, and coordinating with other departments. Provided training and leadership for Product Owners in squads. Contributed to the development of a visual management model with teams. Created task flows and monitoring dashboards in Jira.

Established the design department (UI and UX). Led the project to standardize layouts and create the design system for one of the top 40 most visited websites in Brazil. Led and conducted a wide range of UX research. Spearheaded the creation and implementation of an organizational model and documentation for layouts and business rules.

Created and implemented a scalable customer service methodology using Zendesk. Performed general administrative tasks. Conducted active sales via WhatsApp and Telegram. Responsible for creating and managing the task backlog for the product, originating from Customer Service. Actively participated in the development of new ideas and the creation of the product backlog alongside C-Levels. Provided training and leadership for the customer service team.