Danielle Heinson

• Responsible for all aspects of business, including scheduling, billing, contract administration, direction, shooting, post production, and client communication. • Execute paid and recreational shoots in Chicago, IL and San Francisco, CA, including press photos for recording artists, weddings, head shots, live concerts, and styled shoots. • Highlights include: Official press photos for Vinyl Theatre (Fueled by Ramen) - used in wide variety of press outlets and as primary branding for the band; official coverage of Cold War Kids (Downtown Records) for Chicago Music Magazine; lead photographer for a 100 person wedding in Columbus, Indiana.

• Helped initiate the company’s program of doing special edits for customers. Decided on the specific editing style, edited roughly 200 photos a day, and trained and managed a team of five people to aid in the editing. • Reviewed all optimized photos and performed quality control checks to insure all photos sent to clients were up to brand standards.

• Performed over 30 shoots as in-house photographer, from styled product shoots to headshots for promotional and internal use. • Reviewed more than 20,000 photos to assess suitability for promotional use and edited suitable photos with Lightroom and Photoshop; compiled over 400 blog posts using these images to date. • Lead multiple original content initiatives for company marketing efforts, resulting in over 25% growth of Facebook followers in less than 5 months and promoting higher click-through rates. • Implemented numerous software and workflow operational efficiencies, including batch post writing and review, use of Hootsuite and Latergram to ensure timely posting of content. • Refocused blog content on company’s photos and adjusted targeted advertising parameters, resulting in 36% greater monthly post reach. • Designed and produced promotional material for major nationwide email marketing initiative. • Assisted in creation of digital asset management architecture and usage guidelines during migration to new implementation of ResourceSpace.

• Engaged in high volume email correspondence (> 200 emails per day) with potential clients, addressing questions about wedding photography and videography services and coordinating appointments. • Assisted with management of email agents’ workloads. • Quickly learned client interaction procedures as well as software such as Salesforce and Pardot to provide high quality customer service despite accelerated training schedule.

• Shot and optimized images for Kapow’s corporate events to be used on the client’s blog for promotional use.

• Performed second shooter duties at weddings for Michelle Lytle Photography clients.

• Inventory specialist for the women’s and accessories departments at the corporate office. • Tasks include attaching security sensors, tagging, and organizing products while continuously working to improve efficiency.

• Responsible for care of 10-15 puppies. Learned a variety of facts about different breeds such as health issues and treatments, grooming, temperament, and overall care. • Answered customer questions about dogs, was a friendly and accommodating face at the front desk, and provided new owner orientation. • Completed administrative tasks including answering phones, filing paperwork, making appointments and maintaining the appearance of the store.

Worked on day of show preparation, hospitality for the bands coming through the venue, updating concert calenders, listened and rated band demos for potential bands to play, and was responsible for various day-to-day office related tasks.

Processed contracts, ticket counts, updated database in Filemaker, interacted with bands, venues and promoters, checked show details, and experienced full tour booking from the beginning of a tour.

Worked on album marketing, album and promo distribution, and general responsibilities of the day to day at a record label.

Hung posters, handed out fliers, did online viral promotion for various bands and labels such as Eenie Meenie Records, The Killers, Kaiser Chiefs, The Spinto Band and Electric Touch.