Danielle Vilaplana

Product Content Writer - Copywriting / Marketing @ evo

About

Experienced marketing professional specializing in copywriting, strategy, and execution of multi-channel marketing campaigns for high impact clients like evo and Patagonia. Also known to row, bike, ski, and walk across the country.

Country

United States

City

Salt Lake City Metropolitan Area

Industry

Sporting Goods

Skill

Auditing, Storytelling, Fundraising, Video Scripts, Search Engine Optimization (SEO), Media Relations, Public Relations, Media Strategy, Media Coverage, Journalism, User Experience (UX), UX Research, Strategic Content Development, Analytical Skills, Communication, Customer Experience, Product Marketing, Content Development, Competitive Analysis, Content Strategy

Experience

Product Content Writer - Copywriting / Marketing

evo

2022-2 - Present · 4 yrs 8 mos

Seattle, WA

-Own SEO-driven content strategy across PDPs, guides, and editorial campaigns *Created high-performing product and educational content, including “Shimano Groupset Hierarchy” (66k views in 2024; top page after homepage) -Identify content gaps and implement SEO strategies to increase organic traffic and conversion -Partner with design, marketing, buying, and social teams on product launches and GTM campaigns -Audit PDPs and site content for SEO, UX, and conversion improvements -Supervise and edit external contractor content -Write and optimize email, product, and campaign copy across channels -Transition PDPS to Shopify

Copywriter + Journalist

2025-12 - Present · 10 mos

-Copywriter and storyteller for Bedrock Sandals *Write copy for new products, email campaigns, lifecycle emails, ads, blog posts, zine, and press releases *Edit blog and internal brand copy -Journalist for Field Mag, US News and World Report, Bikepacking

Photographer

Clients include Patagonia, Bedrock Sandals, Bikepacking.com, Field Mag

2018-4 - Present · 8 yrs 6 mos

-Outdoor freelance photographer with 10+ projects a year with a focus on footwear and apparel -Oversee entire storytelling campaigns from pre-production planning, creative execution, and post-production through delivery of assets

Communications and PR Manager

Monarch Podcast

2024-6 - Present · 2 yrs 4 mos

-Develop and execute multi-channel marketing campaigns across social, partnerships, and email -Track performance metrics and optimize campaigns to grow audience and downloads -Secure media placements and brand partnerships -Led creative direction and production for campaign photoshoot -Pitched and onboarded 6 brands for a co-marketing giveaway campaign