Danielle Tropsa Walls
Marketing Director @ Evaya
About
I am a highly motivated, outgoing and ambitious Business Professional with 14+ years of experience in Marketing Strategy, Development, Execution, Community Building, Business Growth, Project management, Communications and staff management. Excellent interpersonal skills with the proven ability to establish rapport with partners, board members peers, and all levels of management. Exceptional organizational, time and project management skills with on time execution of deliverables. Experienced leading the growth and development of privately own businesses and Non-Profits with a passion for story telling, community building and mentorship
United States
Saugerties
Wine & Spirits
Content Strategy, Brand Management, Social Media, Marketing Strategy, Advertising, Integrated Marketing, Time Management, Management, Shopper Marketing, Business Development, Interactive Marketing, Program Management, Marketing, Project Management, Digital Marketing, Relationship Marketing, Marketing Communications
Experience
Marketing Director
Evaya
Marketing Director
Ghost Tequila
Brand Strategy & Planning Manager
Blue Buffalo
Campaign Creative Manager
Amazon
Greater New York City Area
Digital Marketing Manager
Mast-Jägermeister US, Inc.
White Plains, New York, United States
• Lead Digital marketing integration for the Jagermeister US Brand across national and local campaigns • Optimize Digital Media by analyzing reports and goals across multiple platforms • Key contact for Digital needs (SEO, CRM, CMS, Google Analytics) across internal platforms, external sales programming and national work • Mentor and manage Digital Agency of Record • Collaborate as a part of the Integrated Marketing Services team to develop full marketing programs year over year • Develop Digital Strategies for trending platforms, apps, mobile, and data collection
Account Supervisor - Digital
MullenLowe UK
Greater New York City Area
• Communication Lead for Marzetti Food Accounts • Supervise and guide internal teams to ensure brand vision is met • Develop a Omni-channel process to ensure integrated marketing approach is delivered • Assist with the development of Strategic, Campaign Creative and Paid Media investment plans across (5) Brands
Senior Account Executive - Shopper Marketing
Geometry Global
new york, ny
Account Executive
Acosta
Assistant Account Executive
Tracy-Locke
• Manage all aspects of programs from activation to execution by participating in brainstorms, developing concepts, setting expectations for project deliverables and maintaining timelines •Establish and preserve working relationships with Gatorade brand clients to ensure program fluidity •Liaison between client and internal teams to communicate creative briefs, feedback and scope of work •Formalize and maintain Gatorade program budgets
Project Manager
Tracy-Locke
Wilton, CT
• Orchestrated projects with several brand accounts: SoBe, Sierra Mist, Starbucks Frappuccino, Seattle’s Best Coffee, Tazo Tea, Starbucks Packaged Coffee, Starbucks VIA and Wisk • Maintain positive client facing communication with Marketing Services at PepsiCo • Managed project timelines, finances and internal procedures with the result of on-time execution of projects • Proactively developed solutions for addressing client proposals • Collaborated with internal team and clients to share brand knowledge and strategies • Coordinated multiple projects throughout entire life cycle
Advertising Assistant to VP- Internship
Cardinal Communications
• Presented creative input for integration into new movie posters • Approved and sent over 300 Sony Pictures Classics finalized advertisements • Organized and updated advertisement databases • Assisted in selection of representative movie posters • Maintained contact with executives from top publications in NY, NJ, and CT
Education
University of Connecticut
Psychology
Danielle Tropsa Walls's Contact Information
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