Danielle (Torrey) Parks

Actively manage website health for 5 brands through detailed site audits in Screaming Frog, minimizing technical site issues and maximizing site efficiencies. Review and analyze existing on-page content, identifying and eliminating content gaps to optimize site performance relative to competitors. Perform market and keyword research through Semrush and execute competitive analyses to deliver detailed content strategy to stakeholders for implementation. 80% of optimized pages have reported increased traffic and improved rank as a result, measured through GSC and Adobe & Google Analytics. Identify shifts in market trends, updates to Google Algorithms, and other industry insights in monthly, quarterly, and annual reports to clients via Tableau or Excel using qualitative and quantitative data to measure KPI performance over time. (Formerly GSI)

- Measurably increased brand awareness and engagement through strategic planning and implementation campaigns across display, video, social, search, and traditional advertisements. - Diligently tracked KPI and spending progress to optimize performance and meet campaign goals, utilizing data insights to adjust campaign strategies as necessary. - Successfully pitched and implemented annual media campaign budget allocations including recommendations on partners, placements, and media type with clients.

- Managed a 7-member team of account executives to reach monthly sales goals, surpassing individual sales goals for 8 consecutive months and increasing yearly team revenue generated by 14%. - Simultaneously managed relationships with nearly 100 individual client accounts, generating over $130,000 in annual revenue. - Developed, presented, and executed media plans for prospective and existing clients to maximize their customer reach across multiple advertising channels.

The Emerald Media Group is the student-run, nonprofit newspaper and media group on the University of Oregon Campus. As an Account Executive, I work internally planning engagement events and developing new ways to promote ourselves as well as externally, creating advertising proposals and building campaigns for clients. To create accurate plans for clients based on their needs, I research customer insight as well as the client perspective to create the best use of their budget amongst our print and digital platforms.

*Received first place in NSAC District 11 competition. Media Planner for the University of Oregon's NSAC (National Student Advertising Competition) team. Working with a team of 27 students to create a year-long national campaign for Wienerschnitzel.

Interned with Mindshare Portland on the Facebook account. - Diligently analyzed data from key platforms such as Kantar, Simmons, ComScore, and Pathmatics to assist in planning media placement strategy for digital, OOH, print, and experiential platforms. -Executed competitor spending analysis to determine priority ad types, platforms and markets.

At Doner I was a part of an account services team of professionals as well as a team of interns. On my account team, I was responsible for tracking and recording Bush's Beans social media posts as well as audience interactions on all social platforms. I then used this data to create a new social media engagement proposal to my team and the client. This insight helped present a singular voice to the consumer on all platforms. On my intern team, we were challenged with developing a new system of outreach for Humble Designs, a nonprofit in Detroit. We collaborated to create a proposal to better reach corporate companies; showing the potential for group volunteer opportunities as well as promoting donations. During this internship, I enjoyed the challenge of finding a problem and solving it to better help my client reach their full potential.