Danielle Scott, ACIM

Promoted from Sales Manager following record-breaking revenue growth. Led both UK and US Sales teams. Developed and implemented commercial strategies, securing key partnerships and expanding market share. Strengthened client retention and upsell opportunities, increasing lifetime value of key accounts. Influenced strategic decision-making through market analysis and competitive positioning.

As a Sales Manager at Climb Online, I spearhead revenue growth initiatives with leadership and the Sales Team delivering new business and and cultivating strong client relationships. Key Responsibilities and Achievements: Strategic Sales Leadership: Developing and executing sales plans to surpass revenue targets and capitalise on emerging market trends. Team Management and Development: Leading a high-performing sales team, providing mentorship and guidance to optimize performance and foster professional growth. Client Relationship Management: Building and nurturing long-term relationships with key clients, serving as their trusted advisor and delivering tailored digital marketing solutions. Pipeline Management and Forecasting: Overseeing the sales pipeline from prospecting to closure, ensuring accurate forecasting and timely follow-up. Cross-Functional Collaboration: Collaborating closely with internal teams to align sales efforts with business objectives and deliver integrated solutions to clients.

Proven track record over 4+ years of consistently over achieving targets and driving extensive agency growth. • Collaborated with Directors and Heads of Departments to drive agency growth through a 360 sales approach. • Generated new business opportunities and grew existing client accounts using strategy and creativity. • Delivered over £2mil in revenue to the business, consistently overachieving targets.

- 360 sales role including prospecting, pitching and closing - Responsible for sourcing and winning new business to drive client and agency growth - Creation & Strategy of pitching documents including proposals and presentations - Driving new business opportunities with key client wins including existing client base with cross/upsell opportunities - Strong experience in selling to both B2B and B2C markets and industries including E-commerce, Tech, Finance, SaaS - Grown a client base to over 100 active clients - a mix of both SME's and international brands - Helped drive significant overall business growth by consistently overachieving revenue targets - Continuous top performer in the agency

My role as a Paid Social Account Manager for Climb Online includes working with clients to grow their brands through Social Media Campaigns form creation to execution. The role relies heavily on the following aspects: Client Account Management (B2B and B2c); Strategic skills; Technical expertise; and New Business. My day-to-day responsibilities include: • Best practices and frameworks are followed to ensure account evolution • Understanding Social Media as part of the wider marketing mix and its strategic importance within the customer journey • Ensuring that the strategy is clear, meets the clients brief in terms of KPIs and goals • To identify areas of opportunity to innovate for clients and Climb Online by also working closely with other departments including Paid Search and SEO • Building relationships with media owners including Facebook, Twitter etc • To build and sustain professional and collaborative working relationships with clients • Receive and respond to client briefs using data and insights to inform strategy, targeting and KPIs • Building campaigns to meet the clients brief including targeting, creative and copy is on brand • Technical development including setting up tracking and reporting accuracy • A/B testing to ensure effective campaign delivery • Optimising campaigns based on data analysis and ensuring clients are receiving optimal ROI • Managing budgets on a daily basis and ensuring financial accuracy • Participate in new pitches and assist with new wins

Business and Management (hons)