Danielle Ryan

- Partnered with early-stage tech, SaaS, and AI startups to lead end-to-end go-to-market strategy, customer acquisition, and investor readiness bridging brand development with performance marketing and revenue execution. - Defined GTM strategy, including formulated forecasting, audience segmentation, value prop development, and channel prioritization to accelerate product-market fit and early traction. - Conducted market validation studies and competitive analysis to shape positioning, pricing models, and minimum viable media strategies. - Built full-funnel growth plans that aligned paid, owned, and earned media. Executing performance campaigns to drive acquisition and SQL’s. - Supported founders in fundraising efforts through investor pitch development, marketing due diligence, and storytelling that aligned brand narrative with business opportunity. - Created KPI frameworks to monitor CAC, LTV, conversion rates, and burn efficiency, ensuring marketing strategies directly supported path-to-profitability and scale. - Advised on team structure and hiring roadmaps for in-house marketing functions, balancing in-house talent with agency and freelance support models. - Acted as a cross-functional advisor to founding team members, aligning marketing initiatives with product, sales, and operations to accelerate growth and investor confidence.

- Led the agency’s brand strategy and client portfolio initiatives for SMB and Mid-Market clients to drive market visibility, brand cohesion, and customer acquisition. - Developed and executed audience-specific messaging frameworks, brand positioning, and PR strategies that aligned with client business goals, elevated perception, and improved long-term customer value. - Directed creative strategy and cross-channel campaign execution across digital, paid media, traditional, PR and experiential channels ensuring cohesive brand expression at every touchpoint. - Built and led high-performing marketing teams for each client, fostering a culture of cross-functional collaboration and agile execution in partnership with Product, Sales, and Operations. - Created internal and external communication strategies to align teams around brand initiatives and ensure a unified narrative across stakeholders. - Conducted market research, persona development, and competitive analysis to inform brand voice, campaign messaging, and GTM strategy. - Implemented full-funnel lifecycle strategies that increased engagement, retention, and LTV, leveraging tools like Customer.io, HubSpot, and Klaviyo.

- Built and scaled a boutique B2B marketing agency focused on brand strategy, positioning, and full-service campaign execution for clients across real estate and tech. - Developed go-to-market strategies for 60+ brands, driving customer acquisition, market expansion, and investor visibility through integrated brand and performance programs. - Directed brand development, creative production, and omnichannel marketing execution ensuring alignment with audience expectations and business goals. - Led the company through a successful acquisition, retaining team structure, key accounts, and brand equity through a seamless transition. - Hired and mentored a multidisciplinary team of strategists, media buyers, and creatives, creating a collaborative environment that prioritized brand consistency and operational efficiency. - Drove industry recognition through high-impact PR campaigns, content marketing, and thought leadership placements in relevant verticals.

- Led brand strategy, messaging, and campaign execution for a premium smart home integration firm, positioning the company as a top-tier partner for luxury residential and commercial clients. - Developed integrated marketing programs that spanned digital, print, events, and experiential tactics strengthening market presence and customer loyalty. - Collaborated closely with leadership and operations to ensure marketing efforts supported the customer experience and aligned with business growth goals. - Introduced the company’s first structured customer retention program, increasing recurring revenue and improving brand affinity. - Oversaw strategic partnerships, influencer collaborations, and local sponsorships to expand reach and reinforce brand credibility in high-end markets.