Danielle Martins

• Trusted partner to the Global Talent Management team, leading operational excellence across Performance & Development and Talent & Succession Planning. • Drive end-to-end project, change, and budget management to ensure seamless integration and execution of global talent practices. • Develop and manage the global Talent Management roadmap, GTM strategy, governance, resource planning, and stakeholder alignment. • Lead KPI reporting, Talent Management scorecard (in partnership with People Operations & Insights), and status visibility across all initiatives. • Oversee vendor partnerships and collaboration with other COEs to ensure cohesive employee experience across touchpoints. • Gather feedback from employees and People Leaders to enhance communications, systems, and talent tools. • Coordinate skill-building sessions globally, ensuring engaging delivery in virtual and in-person formats. • Lead internal team cadence and engagement rhythm, including business reviews and stakeholder interactions. • Serve as Brazil Chapter Lead for the Women’s Leadership Network, advancing gender equity and leading initiatives to elevate and empower women across the organization.

• Led Talent and Succession Planning strategy and execution across the Latin America & Caribbean region, ensuring alignment with business priorities. • Deployed Executive Coaching and Leadership Development programs to build a strong, future-ready leadership pipeline. • Acted as a trusted Talent Consultant for Brazil and South Business Units, leading Team Effectiveness, Leadership Development, Mentoring, and L&D initiatives. • Partnered closely with PBPs and senior leaders to embed Talent Management strategy into local and regional agendas. • Led end-to-end design and execution of regional Career & Development programs and flagship events. • Serve as Brazil Chapter Lead for the Women’s Leadership Network, advancing gender equity and leading initiatives to elevate and empower women across the organization.

• Designed and implemented the Talent & Culture strategy for BU Brazil, covering Talent & Succession Planning, Performance Management, Leadership Development, and Career frameworks. • Drove Organizational Design, Strategic Talent Management, Engagement, Capability Building, and Change Management initiatives. • Led engagement research, analysis, and action planning; BU Brazil achieved the highest engagement score in LA and +6pt improvement in Leadership index (2021). • Facilitated team effectiveness interventions: team buildings, new leader assimilation, and onboarding strategies. • Championed Agile projects tied to strategic priorities; led BU Brazil’s first Agile project on Culture & Leadership, exceeding engagement targets. • Developed and rolled out BU Brazil’s local Leadership Program (middle and senior leadership), in partnership with internal and external stakeholders. • Led 3 cross-functional squads focused on Leadership Engagement, Talent, and Capabilities. • In addition to core responsibilities, led cross-functional projects on strategic initiatives including Hybrid Working, Future Workplace, and the Future Talent Marketplace (as part of a global squad). Managed end-to-end project and change execution, overseeing four integrated workstreams—Legal, IT, Facilities & Infrastructure, and Change & Communications—to ensure alignment, stakeholder engagement, and successful implementation • Recipient of Manager's Award for Talent and Engagement Squads, and Global DEI Award (2021).

• Sr HR Business Partner for Marketing, Finance, Legal & Business Integrity, and Communication & Government Affairs functions in Brazil. • Led the design and execution of the people strategy in partnership with local and global leadership teams. • Delivered impact across Organizational Design, Strategic Talent Management, Engagement, Capabilities, People Cost Management, and Change Management in both local and regional projects. • Acted as PMO and Change Management Lead for a major transformation initiative, focused on reshaping the organizational model for growth. Oversaw project delivery, cross-functional team coordination, and communication & change management strategy in close partnership with the BU President and senior leadership. • People Management (2 direct reports – Coordinator level) • Recipient of the Manager’s Award, and the 2019 & 2020 Fuel, Treat & Boost Equity Grant for Key Talents.

Highlights on main responsibilities & achievements - 2015 to 2018: • Played a key role in LA Categories Transformation processes (2015–2017 and 2018–2020), supporting Organizational Design, Change Management, Job Title harmonization, and People Cost Management in close collaboration with the VP HR LA, Regional Category Presidents, and BU President. • Led Capability Assessments and development planning for Marketing and Finance functions, partnering with Global and Regional Capability teams and functional leaders to define priorities and drive implementation. • Spearheaded the redesign of the People Cost Management process for LA, including roles and responsibilities, process flows, change management, and training for regional functions. • Designed and implemented the engagement strategy for the Chocolate and Biscuits Categories in LA, achieving up to 50% improvement in engagement scores year-over-year. • Created and managed the LA Open Roles newsletter to promote internal opportunities and increase visibility of open positions across LA Categories; 65% of roles were successfully filled internally. • Co-led Brazil’s HR Practices Benchmark project—an initiative that mapped best-in-class HR practices and brought an outside-in perspective to strengthen the regional HR model. This effort became a reference for other regions and inspired Mastercard’s global Employee Value Proposition initiative. • Led the review and harmonization of rewards and recognition programs across all LA Categories, driving consistency and visibility of recognition practices.

Responsible for managing the sales and marketing team at Page Personnel.

Responsible for recruiting professionals of sales and trade marketing areas in the consumer goods market.

Post graduated in Business Administration with enphasis on People Management.