danielle fox

* Media planning & buying across a variety of verticals, focusing on Pharmaceuticals, Healthcare & B2B clients. Campaign execution/optimization across various tactics (inclu. programmatic, search, display, mobile, video) * Integrate tracking in campaigns to allow for deeper insights in reporting and greater transparency for optimizations * Provide agency-wide mobile digital education

Primarily responsible for planning, buying and measurement focused on the Healthcare vertical, working across both DTC and HCP campaigns comprised of a multi-channel strategy (search, social, video, email, EHR, programmatic, endemic partnerships,etc) Work with a team on execution of a number of campaigns and focus time on training / mentoring junior digital team members.

* Contact local businesses about the possibility to advertise with The Spectrum and increase profitability of the newspaper * Facilitate the process of incorporating their advertisements into the news, either in print or online, and ensure customer satisfaction * Maintain the client relationship to increase the likelihood of continued business

* Contributed new ideas in regards to promotions, store design, and store layout to create a more * Developed facebook page and additional signage to gain public awareness and increase sales * Educated other employees in the operation of the business * Reorganized filing system to allow for quicker utilization

Listened to and coded calls per coding schema in order to provide insight into the value and quality of calls to ensure online marketing efforts are being maximized Developed secondary research presentations for the various relevant Yellow Pages headings to provide the general heading information for analysts Contacted clients regarding to a customer satisfaction survey in order to collect information that can be used for improvement

* Communicate with customers, via phone and personally, to respond to their questions, comments and concerns * Train others to perform take-out orders to increase efficiency * Greet customers when arriving and departing to improve the customer

* Train new Account Executives in the operation of selling advertisements to be incorporated into the news, either in print or online * Develop weekly employee sales comparison in order to motivate employees * Maintain a professional relationship with previous clients to increase the likelihood of continued business * Recruit qualified students for the Account Executive positions to build our staff

* Media buying and campaign execution/optimization across various tactics (inclu. programmatic, search, display, mobile, video); experience with Pharmaceuticals, Healthcare, Higher Education and B2B clients * Integrate Google Analytics in campaigns to allow for deeper insights in reporting and greater transparency for optimizations * Provide agency-wide mobile digital education

* Traffic creative tags to multiple vendors * Issue and manage insertion orders (SBMS) * Overall client budget and pacing management, including invoice reconciliation * Reporting for various clients across tactics * Assist in media buying and campaign management (inclu. programmatic, search, display, mobile, social, video, etc)

* Meet with local businesses and assist in development of a marketing plan * Analyze and compare different local advertising mediums (TV, radio, billboard, direct mail), while also considering internet marketing options * Negotiate with the stations and develop media buys in order to meet clients' needs

* Media buying and campaign execution/optimization across various tactics (inclu. programmatic, search, display, mobile, video); experience with Pharmaceuticals, Healthcare, Higher Education and B2B clients * Integrate Google Analytics in campaigns to allow for deeper insights in reporting and greater transparency for optimizations * Provide agency-wide mobile digital education

Activities and Societies: Colleges Against Cancer Relay for Life Planning Committee, Leadership Certificate Program, American Marketing Association