Danielle Abbott

As the creative director I develop and produce all creative needs from concept through implementation including digital and print graphic designs, product and lifestyle photography with clean photo editing, tradeshow exhibits, and new product development. Creative strategies and designs include web banners, ad campaigns, original social media content, POP and tradeshow materials, plus product packaging. I complete all photography and photo editing for marketing and sales materials, social media and customer requests, plus all images for new Amazon listings. I generate new licensed products including thousands of logos and molded rubber mat products from artwork concept and vector rendering designs through production completion while working closely with licensed automotive manufacturers such as GM, Mopar and Honda. I have re-designed the main tradeshow exhibit for an updated and clean look with an ideal consumer interaction experience. Along with the exhibit I also manage Lloyd Mat’s tradeshow booth including by working with show floor managers, overseeing exhibit set-up and tear-down, and on-site show management.

As art director I worked to create a modern and clean re-branding vision while overseeing implementation through all visual and marketing outlets. I produce and manage creative needs from concept through implementation including digital and print graphic designs, product and lifestyle photography with clean photo editing, tradeshow materials, and new product development. I generate new licensed products by creating 100% accurate and detailed vector renderings and drawings.

I created a new visual brand identity for Just the Berries and their partner company with implementation through logos, product packaging, and marketing materials. I helped bring Just the Berries into new and modernized ventures including tradeshows, social media and updated marketing strategies. I created all print and digital graphic designs including website components, eblasts, blogs, ad campaigns, presentations, and product packaging. In addition to design, I also independently conceptualized and completed all product photography, photo editing, and copywriting for use in all designs, sales listings and press releases. I managed numerous annual tradeshow exhibits including concept and design to logistics planning and on-site show management. I also conceptualized and designed packaging for new products and re-designs for existing products including pharmaceutical supplements, holistic medications, and food and beverage products.

I was the editor, copywriter and photojournalist for this print and digital newspaper. I worked all hours of the day to cover the news, lifestyle, sporting events, government and local interests. I worked deeply within the community to create an informative and factual newspaper with strong photojournalism. I attended and covered all local and relevant state events plus government and school board meetings while taking detailed and accurate notes to create articles and finding unique photography opportunities to best impact the article. I prepared for and conducted in-depth interviews with individuals, thoroughly researched all articles for completeness and accuracy, and had final approval of the newspaper before printing and going live online.