Daniella V.

Daniella V.

Mayor's Advisor for Internal and External Partnerships @ City of Rochester

About

Daniella Veras Escher is a senior advisor, community strategist, and entrepreneur based in Rochester, NY. Her work connects leadership, governance, and community, with a focus on building trust across institutions and stakeholders. As Advisor for Internal and External Partnerships in the Office of Mayor Malik D. Evans, Daniella serves as a senior strategic partner to the Mayor. She supports executive decision-making in complex, high-stakes environments, strengthens relationships across City Hall and the community, and aligns leadership priorities with the lived realities of Rochester residents. Her work centers on strategic coordination, sound judgment, and stewardship of public trust. Daniella brings deep experience in digital marketing and communications, having worked with national brands such as Samsung and Xerox alongside local businesses and nonprofits. This background informs how she approaches stakeholder engagement, storytelling, and high-visibility public work today. She is Chief Experience Officer of Truvai, LLC, a Rochester-based hospitality company specializing in thoughtfully designed short-term rentals in the Neighborhood of the Arts. Daniella serves as the Mayor’s LGBTQ+ liaison and is the Founder of Latino Philanthropy Day, an annual gathering that strengthens Latino leadership, philanthropy, and civic engagement in Rochester. Across government, entrepreneurship, and community life, Daniella is guided by a consistent through-line: building trust, connecting people to leadership, and ensuring public service is carried out with care, accountability, and impact.

Country

United States

City

Rochester

Industry

Government Administration

Skill

Digital Marketing, Voiceovers, Video, Media Relations, Fundraising, Interior Design, Rental Management, Housekeeping Management, Hospitality, Superhost, Project Management, Administration, Community Engagement, Cross-functional Team Leadership, Constituent Relations, Social Media, Social Media Outreach, Social Entrepreneurship, Connecting People, Digital Media

Experience

City of Rochester

Mayor's Advisor for Internal and External Partnerships

City of Rochester

LinkedIn
2025-7 - Present · 1 yr 3 mos

Rochester, New York, United States

As Advisor for Internal and External Partnerships, I serve as a trusted advisor to the Mayor and a senior member of the Mayor’s executive team. I support executive decision-making in complex, high-stakes environments and help align leadership priorities with the needs of Rochester residents. My work centers on strategic coordination, sound judgment, and stewardship of public trust. I strengthen alignment across City departments, elected officials, and community stakeholders, and support executive preparedness for high-visibility engagements. I manage sensitive matters with discretion and political awareness, ensuring leadership remains focused, informed, and responsive. In this role, I also serve as the Mayor’s LGBTQ+ liaison, working to elevate inclusion, representation, and equity within city initiatives and community engagement efforts. I am an active member of the City of Rochester’s Hispanic Heritage Committee and the Founder of Latino Philanthropy Day, an annual initiative that strengthens Latino leadership, philanthropy, and civic engagement in Rochester.

City of Rochester

Executive Staff Assistant to the Mayor

City of Rochester

LinkedIn
2022-1 - 2025-7 · 3 yrs 7 mos

Rochester, New York Metropolitan Area

As Executive Staff Assistant, I supported the Mayor and senior leadership team in advancing strategic priorities across urban development, community engagement, and policy innovation. I contributed to the coordination and execution of high-visibility initiatives, ensuring alignment across departments and responsiveness to community needs. In this role, I served as a central liaison between the Mayor’s Office, City departments, and external stakeholders, supporting policy development, cross-sector collaboration, and executive preparedness. My work required discretion, responsiveness, and a strong understanding of government protocol. I also served as the Mayor’s LGBTQ+ liaison, advocating for inclusion and representation within city initiatives and engagement efforts. In addition, I contributed to cultural and civic initiatives through the City of Rochester’s Hispanic Heritage Committee and as Founder of Latino Philanthropy Day. Core Areas of Contribution: * Supported coordination and execution of strategic initiatives addressing housing, transportation, public safety, and sustainability * Facilitated interdepartmental communication to advance program implementation and policy alignment * Coordinated community engagement efforts to incorporate resident and stakeholder input into policymaking * Managed executive workflows and supported preparedness for public-facing engagements and internal meetings * Contributed to planning and execution of citywide projects and cultural initiatives

Truvai, LLC.

Chief Experience Officer

Truvai, LLC.

2023-5 - Present · 3 yrs 5 mos

Rochester, NY

We’re a local hospitality company in Rochester, NY, specializing in short-term rentals that feel like a home away from home. At Truvai, we pride ourselves on our high standards and personal touch, ensuring every guest has an exceptional experience. Our handpicked properties offer a cozy blend of comfort and local charm, perfect for both business and leisure travelers. We pay attention to the little details, from the moment you book until you check out, making sure your stay is smooth and memorable. At Truvai, LLC, we’re more than just a place to stay—we’re a part of your Rochester experience. Come see why our guests choose us again and again for their short-term rental needs.

Dani Veras, Inc.

Freelance Consultant & Project Manager

Dani Veras, Inc.

2011 - Present · 15 yrs

Global

* Digital Marketing & Strategy Consulting * Project Management * Social Media Training & Workshops * Social Video Consultant * Marketing & Communications * Business Development * Experiential Marketing * Brand Ambassador / Spokesperson * Host / On Camera Talent

Freelance

Digital Marketing Strategist

Freelance

2011-8 - Present · 15 yrs 2 mos

Miami/Fort Lauderdale Area

Develop and implement digital media and online marketing strategies across multiple platforms Developed brand awareness through community engagement using social media platforms.
 Built new businesses through effective branding and strategic digital initiatives. Responding to and maintaining a dialogue, protecting the brand image. Copywriting / Copyediting

The Committee To Elect Malik Evans

Public Relations & Social Media Marketing Specialist

The Committee To Elect Malik Evans

2021-1 - 2021-12 · 1 yr

Rochester, NY

I played a crucial role in supporting the mayoral candidate and overseeing various aspects of the campaign, including marketing, communications, public relations, staffing, event planning, and other campaign-related activities. I was responsible for working closely with the Campaign Manager to execute the campaign strategy and ensure its success through effective coordination and implementation of diverse tasks. I was also part of the transition team for the mayor-elect, and am now part of the Mayor's administration.

Soul Of Miami

Contributor

Soul Of Miami

LinkedIn
2012-1 - 2018-1 · 6 yrs 1 mo

Miami/Fort Lauderdale Area

Event Coverage, Photography, Social Media

The Jupiter Circle

Digital Strategy Consultant

The Jupiter Circle

2015-1 - 2017-1 · 2 yrs 1 mo

Miami, FL

The Jupiter Circle is a Social Media and Content agency bringing communities together and driving meaningful action around shared interests and passions.

Tastemade

Consultant / Community Manager

Tastemade

LinkedIn
2015-2 - 2015-6 · 5 mos

Miami/Fort Lauderdale Area

Tastemade is a video network built for the mobile generation where Tastemakers from all over the world come together to discover and share their passion for great food and travel. I'm responsible for community building, partnerships, editorial lists and social media content, Tastemade Miami launch. Creating content and recruiting people to interact with the app.

The Prism Group Inc.

Account Director

The Prism Group Inc.

LinkedIn
2013-8 - 2015-4 · 1 yr 9 mos

Miami, FL

JLPR

Account Manager

JLPR

LinkedIn
2012-4 - 2014 · 1 yr

Miami/Fort Lauderdale Area

Education

Union Institute & University

Union Institute & University

LinkedIn

Mathematics

2010 - 2011 · 1 yr
Miami Dade College

Miami Dade College

LinkedIn

Education - Teacher Prep

2009 - 2009
Rensselaer Polytechnic Institute

Rensselaer Polytechnic Institute

LinkedIn

Biomedical Engineering

1999 - 2003 · 4 yrs

Daniella V.'s Contact Information

Email

******@***.com

Phone

(**) *** ****

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