Daniella M Hernandez
Director, Retail Business Development | Amazon | WBD Global Consumer Products @ Warner Bros. Discovery
About
Brand commercialization and digital commerce leader with experience bringing brands and consumer products to life across retail, eCommerce, and consumer-facing channels.My background spans retail business development, DTC, licensing partnerships, and digital commerce, with hands-on experience translating brand priorities into cohesive consumer journeys. I’ve led cross-functional initiatives across merchandising, marketing, retail strategy, and partner ecosystems, aligning storytelling, product strategy, and execution to support growth, customer engagement, and brand loyalty.I’m passionate about work that connects brand strategy, commerce, and consumer experience, bringing creativity, collaboration, and commercialization together in ways that resonate with audiences and scale globally.
United States
Los Angeles
Entertainment
Financial Analysis, Business Analysis, Adobe Photoshop, Organization Skills, Business-to-Business (B2B), Key Performance Indicators, Executive Visibility, Content Planning, Collection Strategy, E-commerce, Marketing, Retail, Marketing Strategy, Sales, Advertising, Online Marketing, Online Advertising, Market Research, Social Media Marketing, Email Marketing
Experience
Director, Retail Business Development | Amazon | WBD Global Consumer Products
Warner Bros. Discovery
United States
Sr. Manager, Ecommerce Marketing - North America | Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery
Burbank, California, United States
North America Marketing Manager, Amazon | WBD Consumer Products
Warner Bros. Discovery
Career Advancement Program Fellow
Management Leadership for Tomorrow
Retail Sales & Marketing Manager, Amazon | Warner Bros. Consumer Products
Warner Bros. Entertainment
Ecommerce | Direct-to-Consumer
Abbyson
Merchandising & Marketing | Direct-to-Consumer
The Guitar Center Company
Westlake Village, California, United States
Retail Marketing Manager
Fender Musical Instruments Corporation
Los Angeles, California
Marketing Operations Project Manager
Fender Musical Instruments Corporation
Burbank, CA
Ecommerce Manager | Direct-to-Consumer & Marketplaces - Amazon | eBay | NewEgg
Lenmar
Camarillo
Marketing & Ecommerce Manager | Direct-to-Consumer & Marketplaces - Amazon | eBay & more
Accessory Power
Manager, Sales and Marketing / GM
Body Focus Fitness Center
Thousand Oaks
Education
California State University, Northridge
Marketing
Daniella M Hernandez's Contact Information
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