Daniella Pierre MSBA

Led end-to-end product strategy, execution, and optimization for LIV Golf Fantasy and LIVX, driving feature development, launches, and continuous improvements that doubled user engagement year over year. Partnered cross-functionally with technology, design, marketing, and leadership to deliver initiatives aligned with business and user goals. Leveraged data insights to inform roadmap prioritization, identify growth opportunities, and guide product decisions in a fast-paced, high-impact environment while managing multiple concurrent initiatives and stakeholders.

As a Project Coordinator at LIV Golf, I work directly with the Head of Product and Technology to support the planning and execution of key tech initiatives across the organization. I manage project timelines, facilitate cross-functional communication, and help drive the development of innovative digital products and platforms that enhance the fan experience and operational efficiency.

Led end-to-end management of scholarship programs, overseeing application review, selection, and compliance. Managed and optimized CRM and application systems to improve data accuracy and operational efficiency, while analyzing program and event performance to enhance outcomes. Coordinated cross-functional communication with external partners and executed events for high-profile stakeholders, handling logistics, registration, and post-event reporting.

• Provide world-class customer service to former players, serving as the front-line contact for all inquiries about The Trust • Coordinate and execute post-engagement follow-up communication resulting in increased enrollments and participation • Maintain confidentially and document all activities using CRM, ensuring accurate records of all communication

• Planned and designed events for former NFL players to ease their transition of no longer being a professional athlete • Organized data using Airtable, Stova, CRM and excel to curate information and analyze the success of the event

Track and Field representative on NCAA Student Athlete Advisory Committee

• Run game stats, do player participation, record and transcribe quotes from after game press conferences for media • Create player and coach’s bios for team rosters and use Adobe for headshots and media day photos

• Assisted in prospecting, cultivating, selling, and maintaining relationships to aid in the sales process • Developed and implemented event marketing plans and promotions through Falcon and Adobe Premium Pro • Experienced all aspects of the event planning process from connecting with promoters to communicating all event details • Aided in the daily operation and maintenance of the facility and all systems including basic understanding of Daktronics

• Established a strong foundation in the sports world working under the Kraft Family Group • Accomplished ushering fans around the stadium, scanning tickets, and handling security upon entry • Performed these duties for NE Patriots and Revolution games, concerts, and private cooperate events • Volunteered to produce thousands of face shields during the COVID-19 pandemic for essential workers

• Fundraised for low-income youth on multiple occasions successfully raising over $5000 • Supervised children ages six weeks to nine years old to ensure their safety • Created engaging and interpretive activities to increase children’s knowledge and social interaction

• Managed the concessions area and overall facility to help run multiple successful basketball tournaments • Designed logos for winning teams producing T-shirts to help market future tournaments • Communicated with coaches, players, referees, and parents while facilitating the scoreboard

Minor in Information Technology