Daniel Hennicke

Head of Business Unit Urology outpatient @ Urotech/Urovision

About

I am an ambitious and results-driven executive with proven success in shaping high-performance teams, defining go-to-market strategies, and delivering scalable revenue growth. With a deep understanding of sales operations, marketing synergy, and value creation, I am now focused on stepping into a CCO / CEO / Director Sales & Marketing / Head of Sales role, where I can leverage my expertise to maximize market impact and shareholder value. I bring to the table: + A track record of exceeding revenue targets through innovative sales channel development and data-driven marketing campaigns. + Strong leadership in building, mentoring, and aligning cross-functional teams (Sales, Marketing, Customer Success) to sharpen execution and accelerate growth. + Experience with enterprise-level negotiations, strategic partnerships, and market penetration in diverse and competitive industries. + Strategic mindset in evaluating and executing business acquisitions and growth opportunities, ensuring strong ROI and integration. I am actively seeking new challenges where I can contribute to business scaling, drive profitable customer acquisition, and lead transformational growth as part of the executive team.

Country

Germany

City

Munich

Industry

Computer Software

Skill

Softwarevertrieb, Start-Up-Beratung, Fachliche Betreuung, Consultative Sales Management, Verkaufsstrategie, Due Diligence, Führungskräfteentwicklung, Managementberatung, Strategische Führung, KPI-Implementierung, Objectives and Key Results (OKRs), Geschäftsführung, Gesundheitsmanagement, Restrukturierung, Wachstumsstrategien, Marketing, Leadership, Kennzahlen, Vertriebsprozesse, Salesforce Sales Cloud

Experience

Head of Business Unit Urology outpatient

Urotech/Urovision

2025-12 - Present · 10 mos

Rohrdorf, Bayern, Deutschland

+ Full strategic and operational leadership for Sales, Customer Service, Field Sales, and overall revenue performance + Direct management, coaching, and development of Urovision GmbH’s internal and external sales teams within Urology Homecare, fostering a high-performance culture + Co-ownership of revenue and gross margin planning together with the Managing Director DACH and Sales Controlling, ensuring strong financial steering + Autonomous leadership of all sales activities and sales cycles, driving consistent execution and commercial excellence + Active contribution to portfolio strategy through market, competitive, and opportunity analyses. Joint development of product-specific sales and marketing strategies in close collaboration with Product Management + Creation of data-driven analyses, dashboards, and executive reports for the Managing Director DACH, CEO, and ABOD to support strategic decision-making

CCO || VP/Director/Head of Sales&Marketing || Geschäftsführer/CEO KMU || Strategic Realignment

Medizintechnik | Versicherung | Medien | Mittelständische Unternehmen | Start up

2025-10 - 2025-12 · 3 mos

Deutschland

Startup Mentor || Sales Consultant || Leadership Consultant

Startup Advisory Fundation

2025-10 - 2025-12 · 3 mos

Metropolregion München

Startup-Beratung: Von der Idee bis zur Umsetzung – wir unterstützen Gründer*innen mit Know-how, Strategie und Netzwerk, um Visionen erfolgreich Wirklichkeit werden zu lassen.

Head of Sales and Marketing

ocumeda

2025-3 - 2025-9 · 7 mos

Metropolregion München

+ Building the Sales and Marketing team – currently from 2 to 9 employees through new hires + Responsibility for strategic and operational new customer acquisition (B2B) + Performance responsibility in B2B2C – number of screenings + Direct reporting line to the CEO + Development of efficient sales processes + Implementation of monday.com CRM for Sales + Definition of OKRs (quarterly/annual) + Budget planning for 2026 + Establishment of all marketing activities (events, website, mailings, social media) + Strategic Key account management together with the ocumeda Team (e.g., Fielmann, Zeiss) + Support with reimbursement project (health insurance companies, e.g., SBK, TK) + Employee coaching (DACH region)

Director Growth

advasolutions

2024-5 - 2025-3 · 11 mos

Deutschland

We re-think fulfillment – cheaper, more reliable and faster. The next level fulfillment for eCommerce! + Responsible for growth > XX ARR + Responsible for customer journey (Onboarding --> Succees --> Customer Happieness) + Lead and develop the sales and customer success organisation + Partial representation of the CCO Kenntnisse: E-Commerce · Recruiting · HubSpot · Sales Operations · Sales · Leadership Management

Director Sales

advasolutions

2023-10 - 2024-5 · 8 mos

München

We re-think fulfillment – cheaper, more reliable and faster. The next level fulfillment for eCommerce! + Responsible for sales growth > XX ARR + Lead and develop the sales and customer success organisation

Head of Sales

advasolutions

2023-1 - 2023-9 · 9 mos

Metropolregion München

We re-think fulfillment – cheaper, more reliable and faster.

Head of Sales

Wort & Bild Verlag

2019-9 - 2023-1 · 3 yrs 5 mos

Baierbrunn

+ Team leadership of the operational sales team (13 FTE) + Further development of analog sales processes into digital sales processes + Budget planning + Coaching and support of sales staff + Strategic product development with management

Head of Sales Management and Customer Service

Apollo-Optik

2017-11 - 2019-8 · 1 yr 10 mos

Schwabach

+ Responsibility for sales management and service center - management span 40 employees + Establishment, further development and monitoring of strategic sales processes + Management of the customer service center for Germany and continuous improvement of service processes + Member of the SAP project team