Daniel Hasiholan

● Developed and executed end-to-end paid campaigns on platforms Meta Ads. ● Create strategy, launch, and monitor advertising campaigns performance on Meta ads. ● Conducted market research and competitor analysis to identify growth opportunities. ● Conducted performance tracking through daily, weekly, and monthly reports to refine campaigns. ● Produced and optimized engaging ad content (ads copy, website, article) to enhance brand visibility. ● Collaborated with the social media team to troubleshoot technical and engagement issues.

• Developed and executed paid campaigns on platforms such as Meta & TikTok • PIC 4 company brands with over 20+ Ad Accounts (Meta & TikTok), and achieved the ROAS target set by the company. • Create, launch, and monitor advertising campaigns performance based on strategy on CPAS ads. • Generate daily, weekly, and monthly reports for each managed product, analyze the data, and offer insights based on the report results. • Collaborated with the creative team (Social Media Specialist, Sales Team, KOL Specialist, Brand Specialist, and Editor) to design effective marketing campaigns. • Conducted market research and competitor analysis to identify growth opportunities. • Contributed actively to achieving team goals by ensuring efficient task execution, maintaining clear communication, and fostering collaboration, earning the team the "Best Team Performance" award. • Led a team of interns in the company’s e-course program, offering training, insights, and practical experience in digital marketing.

• Create, launch, and monitor advertising campaigns performance on CPAS ads. • Set up custom audience on CPAS Meta. • Help in optimizing landing pages on one of the company's products. • While running Ads and doing optimization in CPAS ads, we keep ROAS above 2 according to the company's KPI.

• Successfully increase google maps interaction around 40-80 interactions per month • Introducing new service offerings through social media via WhatsApp and successfully generating leads, which were not present before. • Manage marketing strategic and maintaining relationship with customers.

• Manage end-to-end Google Ads campaign creation for Search & GDN for Jakarta, Depok market, targeting setup, optimization, keyword research, and budget allocation. • While running Ads and do optimization in Meta ads, we generated leads grow +175% & Cost/Lead decreased around 500% on the last day of the campaign. • While running Ads and do optimization in Google ads, we generated Convertion Rate: 12.75% CTR: 11.46% on the last day of the campaign.

• Creating business plan using BCM methods, designing product packaging, implementing marketing strategies, resulted in being awarded the 2nd Best Innovation at the Entrepreneur Week 13 event hosted by UNTAR.