Daniel Guri

Auto & Home Insurance, Financial Services.

End-to-end P&L management for the company's lead generation activities in Auto Insurance, Personal Loans and Debt Consolidation

* Promoted to lead a group of Paid Search & Paid Social team leaders and campaign managers owning $80M acquisition activities across a a diversified portfolio of B2B & B2C SaaS based verticals * Serving global companies such as Godaddy, Wix, Monday, Shopify and Norton while optimizing for various deep funnel metrics and maneuvering through ever-changing budget adaptations and efficiency efforts * My group has exceeded financial targets through all quarters in position, hitting all-time Revenue and VMM record * Leading all AI-related marketing efforts on the organization level (NI including its subsidiaries) from strategy and ideation to execution, as part of a larger AI focus group. In this capacity, and in parallel to my duties as a Group Manager, I also manage a senior marketer serving as company's Marketing Innovation Lead * Frequent collaboration with Google’s Industry Managers, Analytical Consultants and Search Specialists to utilize Google’s internal insights and best practices for marketing excellence including testing beta versions prior to formal launch * Led and executed company’s first-ever Exclusive Leadgen endeavor across several B2B & B2C business verticals

* Promoted to manage a team of PPC campaign managers overseeing $50M acquisition activities across +10 eclectic lead generation based business verticals * My team has exceeded division’s financial targets throughout all 5 quarters in position (2021 Q3-Q4, 2022 Q1-Q2), driving an uplift of 46% in Revenues and +39% in VMM YoY * Served 1st tier global companies such as Quickbooks (Intuit), ADT, ADP, Square and Vonage. Frequently presented division’s acquisition efforts and marketing strategy to customers’ VPs and C-level executives * Co-designed company-level acquisition strategy in relation to Google’s and Microsoft’s traffic purchase automations (tCPA campaigns) and fully implemented the resulting best practices across all divisions

* Managed large scale marketing campaigns ($20M annual budget) of multiple business verticals on Google and Bing * Ongoing optimization of the entire marketing funnel - from purchase of traffic, through site kpis to clients' deep funnel performance (L2S, CAC, MRR, etc) while meeting ever-changing budgets and clients' needs * Working closely with a variety of teams such as Business, Data, Content and Product to identify and pursue new growth opportunities and increase profitability * Experienced in Google Ads, Microsoft Advertising (Bing), Tableau and other analytical tools

Developed and fostered long-term trust-based relationships with global prospects and clients and influenced them to action in subject matters requiring outstanding interpersonal skills, out-of-the-box thinking and an ‘anything is possible’ mindset

* Managed a variety of commercial agreements between large-scale organizations from negotiation to closing * Provided on-going legal and strategic consultation for C-level executives of technology enterprises and startups * Specialized in Licensing, requiring a deep understanding of clients’ technology, business model and long-term strategy * Managed due-diligence processes and executed varied transactions including mergers and acquisitions

* Consulted cross-functional global teams, focusing on localization and regulation impacting product releases * Managed commercial agreements for various Google teams to enable on-going operations * Mitigated litigation risk and resolved escalations while managing relationships both internally and externally

* Led the establishment of the organization from the business, organizational, financial and legal aspects * Orchestrated the marketing endeavors and landed the first ~1,000 alumni sign-ups * Managed negotiations and fostered relationships with strategic partners * Recruited and managed over 20 volunteers * Executed the association’s first class reunion in the presence of the President of Israel, Mr. Reuven Rivlin

* A special program for top ten students in various Law Schools in Israel * Drafted commercial agreements and statements in the corporate and litigation departments

* Conducted strategic market research and competitive intelligence analysis for C-level executives and strategy departments within global companies such as Adama, Elbit Systems and others * Extensive knowledge and experience in open source intelligence, qualitative research and strategic benchmarking

Working with the Digital Diplomacy Team in various public relations efforts on social media

* Team member and a team leader both in the intelligence body and in the combat battalion of unit 8200 * Distinguished Soldier award for establishing a new innovative operational Intelligence team within unit 8200 * Certified Arabic translator

* Graduated Summa cum laude, ranked 3rd/260 (top 2%) * Combined with Business administration courses * Research assistance to Dr. Yehonatan Givati (Law & Economics) * Teaching assistance to Dr. Adam Hofri-Winogradow (Legal Systems and Legal Traditions) * Psychometric Score: 736/800