Daniel Furnell

As Category Marketing Manager (formerly Customer Marketing Manager) my role is responsible for driving the annual Marketing Strategy for Officeworks Business and Education (B2B/E) pillars. This includes end to end annual Marketing planning, end-to-end campaign management across the Officeworks for Business sub-brand campaigns, Account Managed B2B Portfolio and supporting the varying B2B Education Offerings including the integration of the Box of Books brand post acquisition. This role also acts a conduit between the Commerical and Marketing functions, driving alignment between both functions and utilising category driven insights to uncover B2B and Education Marketing opportunities across all categories within Officeworks. As a management role, I have been responsible for leading 2x direct reports working across the B2B/E activity portfolio. Key stakeholders include Senior Marketing Leadership team, B2B Leadership Team, Commercial Category Managers, Marketing Channel Leads and other key Officeworks leaders. In addition to end to end campaign management and Marketing strategy, this role also includes financial management of a B2B Marketing Budget annually to support above the line campaigns.

Customer Marketing Lead - Learn (Dec 2022 - Feb 2025): - Marketing Lead within the Customer Marketing Team responsible for leading the strategy, implementation and optimisation of all Learn pillar campaigns and activity within Officeworks. - Key campaign responsibilities include leading Marketing strategy, implementation and reporting end to end of major campaigns such as Back to School (including the Officeworks SLS and BYOD services) and BAU Education activity including School Holidays, Key Education Moments and growth areas for the Officeworks Education Strategy. Customer Marketing Lead - Business (Nov 2021 - Dec 2022): - Marketing Lead within the Customer Marketing team responsible for all Marketing strategy, campaign development & activity planning for Flexiworks within Officeworks B2B strategy. - Working cross-functionally with internal functions such as Digital, CRM, Brand, PR & Content and Sales, the role involved successfully hard launching Flexiworks to the market in February 2022 & continuing campaign development both ATL & BTL throughout 2022 whilst supporting the Sales Staff with physical/digital Sales Collateral and an updated eCommerce platform (and adapted Customer Value Proposition).

Contracted to Holden working within the Holden Marketing Team. Lead for digital marketing for 40+ Holden Dealership accounts in NSW. • Website content and advertising campaign management. Timely brief and delivery of creative assets, social media and search advertising campaigns. • Provided post campaign performance reports and made recommendations for further improvement using data tools such as Google Analytics and Facebook Ads Manager. • Creation of custom landing pages, improving page structure and content for SEO purposes, copywriting for client campaigns. • Communicated Holden marketing objectives with the dealer network, providing information on available resources and templates for content creation – ensuring brand image consistency across dealer websites.

Squared Online - Certificate in Digital Marketing

Bachelor of Business (Marketing)