Daniele Oliveira

Part of the Growth Marketing team at Inspirali, one of Brazil’s largest medical education ecosystems, under the umbrella of Ânima Educação, the country’s third leading private higher education group . Develop and execute full-funnel growth digital marketing strategies for 11 medical schools, covering campaign planning, implementation, A/B testing, CRO, and performance evaluation across key digital channels. Campaign data analysis to generate actionable insights, optimize the customer journey, enhance analytics tools, and deliver daily strategic reports to stakeholders and leadership.

Paid Ads management for local small business clients, focusing on lead generation and sales. Responsible for the entire digital journey—from website setup (WordPress, hosting, domain configuration) to the development and execution of paid media strategies. Manage end-to-end campaigns, including media planning, ad copywriting, tracking implementation (GA4, GTM, Meta Pixel), and conversion rate optimization to improve ROI and business outcomes.

Coordinated paid media strategy for Nokia Brazil (e-commerce) and Comgás (largest piped gas distributor in LATAM). Led the team in developing paid media strategy, tracking KPIs, managing stakeholders, overseeing client presentations, and handling invoicing and budget control.

Led performance paid media strategies to drive lead generation, conversion, and sales for clients across the education, e-commerce, and renewable energy sectors. Key accounts included Sistema FIEP (SESI, SENAI, IEL) for student acquisition, Tintas Darka and Andaraki for e-commerce growth, and NHS Solar for B2B solar energy lead generation. Coordinated internal teams and third-party agencies to ensure creative consistency, timely campaign execution, and accurate performance reporting, while developing and executing integrated media plans across online and offline channels. Focused on optimizing conversion rates and delivering actionable insights to stakeholders.

Planned, managed, and optimized cross-channel paid media campaigns for high-profile clients such as Galderma, driving qualified traffic to pharmacy e-commerce platforms, and Direcional Engenharia, generating high-intent real estate leads for the sales teams of one of Brazil’s largest construction companies.

Managed high-profile client campaigns with budgets exceeding BRL 1M/month. Planned and executed cross-channel paid media campaigns for top brands including L’Oréal (social media engagement), FGV (lead generation for higher education), Refit/GOfit (Brazil’s first gasoline delivery app – mobile app downloads), and Pensi/Elite Schools. Key responsibilities encompassed media planning, campaign setup, tag implementation, budget oversight, and KPI tracking — all ensuring alignment with strategic objectives and performance targets.

Led the strategic planning and execution of online media campaigns for the launch of new real estate developments across 12 client accounts. Oversaw the entire campaign lifecycle—from media planning and setup to performance reporting—focused on optimizing ROAS and driving qualified leads.

Development and optimization of performance-focused campaigns: Google Ads, Facebook Ads, and LinkedIn Ads Budget control Daily reporting Industry: Education (FGV, Pensi and Elite Schools)

Managed paid campaigns for local clients. Responsible for end-to-end strategy and campaign operations including copywriting, landing pages and ads optimizations, and reporting. For clients in sectors such as SaaS companies, beauty app, Franchising, etc. Activities: Strategy and development of online media plans. Execution and optimization of campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn. Performance analysis and optimization using Google Analytics. Creation of conversion tracking using Google Tag Manager. Collaboration with design and copywriting teams on creative assets. Participation in client meetings. Media budget control and invoice management

First role in digital marketing. Gained hands-on experience with SEO, content creation, analytics, and paid media. Key responsibilities: Planning, creation, development, and execution of digital marketing projects for both clients and the agency Involvement in SEO strategy development, site audits, technical and content optimizations, content production, and client reporting (using SemRush) Management of Google Ads campaigns (national and international), including landing page strategy, campaign setup, budget control, and performance monitoring Social media management: content writing, visual creation, post scheduling, and Facebook/Instagram Ads campaigns Creation and monitoring of email marketing campaigns Content writing for the agency’s blog and occasionally for clients Design of graphic and digital materials such as logos, banners (print and digital), newsletters, folders, etc. Clients: E-commerce, tourism, and hospitality sectors