Daniel Cunha

Leading the UX, CRO and digital product operations across Parfois’ global eCommerce ecosystem (web & apps, B2C in 24 countries), ensuring seamless, data-informed, and scalable customer experiences. Key Responsibilities & Achievements: → UX & UI Leadership: Responsible for the full UX/UI strategy across web and native apps (iOS & Android), leading the design and continuous evolution of a component-based Design System using Figma, ensuring visual consistency, scalability, and design efficiency. → CRO Strategy: Head the Conversion Rate Optimization area, creating a culture of continuous experimentation through hypothesis-driven A/B testing, funnel analysis, and behaviour-based UX optimizations. → Digital Operations Oversight: Lead the team responsible for day-to-day content and campaign management, including landing page development, PLP customization, promotional setup, and cluster-based content activation, supporting performance marketing and trading goals. → Global Rollout & Expansion: Played a key role in the launch of new transactional markets, managing the end-to-end digital readiness (UX, tech, content, testing), contributing to Parfois’ international B2C growth. → User Behavior Insights: Oversee user analytics stack, including heatmaps, session recordings, and integration with GA4, to complement quantitative insights with qualitative behavioural analysis. → Cross-functional Collaboration: Work closely with developers, product owners, marketers and analysts in agile squads, ensuring alignment between UX, business goals, and technical constraints.

Key projects include developing a new app, enhancing checkout through Conversion Rate Optimization, fostering client growth, optimizing customer journeys, implementing email automation, and ensuring performance optimization. Coordinates, guide and mentor the e-commerce team in executing various platform-related business and operational activities. Specialized in Salesforce end-to-end, proficient in Commerce Cloud and Marketing Cloud.

Team leader and product owner driving user experiences and digital product strategy (web and App)

Team Leader: End-to-end Salesforce operations and hands-on e-commerce campaign management.

Focused on creating seamless experiences to enhance sales and user satisfaction. Proficient in salesforce commerce cloud (end-to end), promotions, customer groups, content management, email, and SMS marketing.

Team leader. Developed relationships with over 100 businesses in all types of industries across the globe by consistently communicating their message. Executed simple and highly functional applications, e-commerce web sites and business concepts on the web.

User Experience design, User interface design, digital marketing, HTML, CSS, Motion graphics, video post production, SEO, SEM, Analytics & reporting, A/B Tests. Magento, Opencart, Woo commerce; Adobe Creative (Photoshop, Illustrator, InDesign, After Effects, Invision).

Co-founded Webplanet, specializing in digital solutions for science communication, including institutional portals, conference booking systems, and e-commerce applications. Pioneered innovation, strategic partnerships, and client satisfaction in the academic sector.

Founded a corporate design agency, stemming from a postgraduate project, providing tailored services to startups and small businesses. This venture allowed to explore branding skills while concurrently engaging in entrepreneurial activities.

Developing and managing a leading B2B portal specializing in franchising business opportunities. Also served as Developer/Designer for a specialized virtual business magazine, 'Franchise Magazine.' Skilled in Illustrator, Photoshop, Fireworks, Coreldraw, AS2, AS3, HTML/CSS/JS, motion graphics, and video post-production.

Marketing digital, web design, front-end development, content management, multimedia products development