Daniel Guimarães

Responsible for analyzing metrics and data from marketing campaigns, with the aim of supporting strategic decision-making and optimizing the company's results. Activities: I carry out in-depth research to understand the market and competitors, generating insights that guide the creation of more effective strategies aligned with the public's needs. I identify trends and consumer behavior, helping to adjust campaigns so that they are always connected to what the public really wants and needs. I pay attention to KPIs and campaign metrics, ensuring that they are always aligned with the company's objectives, seeking continuous improvements in results. I create clear and objective reports, bringing valuable insights to the marketing team, which help to direct actions and decisions more assertively. I am responsible for keeping the website and social networks always updated, with content aligned with the marketing strategy and that helps maintain the company's presence on digital platforms. I work in the creation and execution of marketing campaigns, both online and offline, always seeking to maximize the reach and results of each action. Technical Skills: Analytics and Reports: Excel, Google Sheets, Looker Studio Social Media Management: Facebook, Instagram, TikTok, Website and Ifood Tools: Trello, Google Docs, WordPress, Meta, App Script Campaign Optimization: Google Analytics Agile Methodologies: Agile Marketing

- Gerencio campanhas de performance no Meta Ads focadas na geração de leads qualificados para matrículas diretas e parcerias corporativas. - Desenvolvi e publiquei mais de 45 landing pages e artigos técnicos otimizados para SEO em WordPress, dominando o ranqueamento orgânico local para termos estratégicos de conversão. - Conduzo o ciclo completo de vendas B2B (InCompany e Convênios), unindo a captação digital de leads ao diagnóstico de necessidades para fechamento de contratos corporativos. - Estruturo a jornada de conversão do usuário (CRO) nos canais digitais, garantindo a redução do Custo de Aquisição de Clientes (CAC) por meio de qualificação de tráfego.

Liderança técnica na frente de análise de dados e otimização de conversão, substituindo relatórios manuais por inteligência acionável. - Reestruturação do funil de vendas na plataforma iFood focada em CRO (Otimização de Conversão), o que resultou em um crescimento auditado de 1.146% nas visitas ao cardápio e +100% de aumento no faturamento gerado. - Desenvolvimento de scripts de Data Mining em Python (biblioteca Pandas) para extração e cruzamento de métricas de engajamento em arquivos CSV, automatizando análises de performance. - Operacionalização do tráfego pago via Meta Business Suite, aplicando segmentações baseadas em dados demográficos que reduziram o Custo por Clique (CPC) global das campanhas em 28%. - Gestão de reputação online (SEO Local), elevando a nota média das marcas de 3,9 para 4,5 estrelas no Google Meu Negócio em 60 dias.

Support in Campaign Creation: Assistance in the design, development, and implementation of marketing campaigns, including content for social networks, emails, advertisements, among others. Social Media Management: Contribution to the management of the company's social media, creating posts, responding to comments and messages and monitoring engagement. Event Assistance: Participation in the organization and promotion of marketing events, such as fairs, conferences, and workshops. Support to the Commercial Department: Collaboration with the commercial team in the development of support materials, such as presentations, brochures and commercial proposals. Content Management: Contribution to the creation and updating of content for the company's website, blog, and other communication channels. Data Analysis: Data reports for analysis and metrics of results using Power BI and Excel.

I worked as an independent consultant, providing personalized services to professionals and companies looking to strengthen their digital presence. The main activities included: LinkedIn Consulting: Assessment of professional profiles, optimization of sections (headline, summary, experiences and skills) and guidance for creating strategic content, increasing visibility and relevance on the platform. Art Design for Instagram: Development of personalized visual materials, such as posts, stories and highlights, using tools such as Canva, always aligned with the clients' visual identity. Production of Informative Content: Creation of articles for websites, publications on LinkedIn and posts on Instagram focusing on relevant topics, such as market trends, professional tips and industry insights. Content Strategy: Suggestion of topics and post formats to increase engagement and visibility on digital platforms. Personalized Service: Direct communication with clients, understanding their needs and delivering tailored solutions. This experience provided me with significant improvement in digital marketing, graphic design, personal branding and customer relations, in addition to reinforcing my ability to produce relevant content for different platforms.

I helped organize entrepreneurship and innovation events, such as workshops, lectures and business fairs; I collaborated in the creation of content for social networks and other Sebraelab communication channels; I participated in meetings and brainstorming sessions with the Sebraelab team to discuss ideas and ongoing projects; Assisted in relationships with partners and other companies in the entrepreneurship and innovation ecosystem; I provided administrative support to the team, including organizing documents, scheduling meetings and other day-to-day tasks.

Interact with customers, offer assistance and ensure a satisfactory shopping experience. Keep shelves and products organized, ensuring an attractive visual display. Control product stock and assist in identifying replacement needs. Keep the store clean, tidy and safe for customers and employees. Participate in training and qualifications to improve skills and knowledge in the area of commerce and retail.

I worked as a digital entrepreneur, managing the entire online sales cycle on platforms such as OLX and Facebook Marketplace. The main responsibilities and achievements of this experience included: Product Management: Identifying market opportunities and strategically purchasing electronic products, lanyards and RPG dice, always prioritizing high-demand and high-quality items. Marketing and Advertising: Creating attractive and optimized ads on marketplace platforms, with detailed descriptions and quality images to maximize engagement and conversions. Customer Service: Efficient communication with customers at all stages of the sale, from the first contact to after-sales, ensuring a positive experience and loyalty. Logistics and Delivery: Organizing deliveries, including shipping and in-person deliveries at times and locations agreed with customers. Financial Management: Controlling the business's finances, including pricing, cost control and analysis of sales profitability. This experience provided me with valuable skills in negotiation, digital marketing, time management and customer service, as well as improving my strategic view of market opportunities and online sales.

Postgraduate degree in Product Management. Fundamentals of Product Management: Basic concepts, Product Manager activities, agile methodologies. Challenges of Contemporary Leadership: Strategy, employee life cycle, management expectations and anxieties. Product Development: Emergence and decline of products, creativity techniques and MVP. Organization and Productivity: Improvement of time, physical and mental health, time management. Consumer Journey: Evolution of the customer relationship, brand storytelling, micro-moments tools. Product Strategy: Business models, product life cycles. Product Discovery and Market Fit: Problem definition, business model canvas, product market fit. Agile Project Management: Agile fundamentals, agile project execution, change management. Techniques and Tools for Project and Product Management: Project Model Canvas, SCRUM Framework, stakeholder management.

Marketing at Uniamérica lasts 2 years, with a total of 4 semesters. Each semester is made up of a series of subjects that cover different aspects of marketing, from the fundamentals to advanced management strategies. Throughout the course, students are exposed to a variety of topics, including quantitative methods, business communication, business statistics, market research, consumer law, among others. At the end of the course, students are able to: Identify and analyze consumer needs and preferences. Develop and implement effective marketing strategies. Manage marketing projects, from conception to execution. Communicate effectively with co-workers, customers and other stakeholders. Evaluate and analyze data to make informed decisions.