Daniel R. Campos

Leading the Design System at Esfera with a strong focus on aligning it to company strategy. 🔸 Design System strategy and product management 🔸 Driving prioritization through OKRs and delivery impact 🔸 Built processes and documentation to scale the DS as a product 🔸 Managing stakeholder engagement across Design, Product, and Tech 🔸 Defining success metrics 🔸 Leading team of designers

🔸 Product Manager Core DS artifacts (React, Angular, Kotlin, Swift), working across 2 squads 🔸 Led the creation of a next-gen DS platform (Compose, SwiftUI, Web Components) 🔸 Managed backlog, priorities, and delivery with team and leadership 🔸 Documented scalable DS processes involving Design, Tech, QA, and A11y 🔸 Oversaw experience standards for 20k+ internal users

🔸 Managed two external consultancy (NTT Data + Meiuca) +30 professionals 🔸 Delivered stable, complete DS artifacts across all stacks (React and Angular) 🔸 Ensured consistency between Angular and React 🔸 Unified documentation for Design, Tech & Accessibility 🔸 Managed +90 artifacts in Angular and React, driving consistent desktop and mobile artifact delivery aligned with product OKRs

🔸 First Product Manager for Templates on Itaú Design System 🔸 Built template library from scratch (+64% efficiency) 🔸 Ran usability testing on artifacts for the first time in the Itau Design System 🔸 Co-led the rollout of new visual language across key journeys

MAIN RESPONSIBILITIES → Built the company's design operation, reporting directly to the CMO and CEO, in a multifunctional and complex organization; → I was guardian, main sponsor and influencer of all the group's brands: institutional, products and content/event brands, as well as mergers and acquisitions, taking care of consistency and coherence, ensuring relevance and design excellence → I was a facilitator for my team, giving them autonomy to achieve our goals; → Empowered and energized an exceptional team through constant 1:1s and special individual attention; provided technical support and guidance, inspiring people through forums to exchange experiences; → Managed and prioritized projects, organizing people and their skills for execution; MAIN ACHIEVEMENTS → Responsible for creating company's multibrand Design System and its guidelines, as well as assembling the team responsible for the product; → Encouraging and leding creation and development of the Superlógica Design Language, focusing on defining, standardizing and evolving the visual design systems of the group's brands; → Setting up the structure and operation of the Design Team, aiming at the long term; I documented this operation in best practice guides, playbooks and onboarding materials; I disseminated the culture of “documentation above all”, giving longevity to the team's decisions and operations, making it independent of central leadership; → Leding the huge and complex rebranding of the Superlógica brand, covering all products, commercial and technical needs; I oversaw its rollout to all old and new points of contact; → Hiring a world-class talents: visual designers, art directors, UI designers, illustrators, type designers, front-ends, motion designers and cinematographers; → Training and encouraging people in a collaborative internal culture, focused on co-creation for all projects in a natural and performative way, creating an environment of belonging and high engagement.

Local leader of IxDA - Interaction Design Association - with the responsibility of organizing the community and spreading knowledge about interaction design / user experience.

Agency founded by me with a focus on brand projects, digital products and consulting for clients. I worked on branding projects, co-creating with clients from the foundations of the brand to making experiences tangible: brand DNA, brand platform, brand positioning, naming strategy (brand and product), visual identity, packaging and standardization. In addition, I created digital experiences. The largest of these was a new web portal for FUNCAMP (UNICAMP Development Foundation), the organization that manages UNICAMP, one of the most important universities in Latin America. Our projects were for a wide range of companies, from large industries to startups; from small and medium-sized companies to non-profit organizations. Our work at Anora Campo was recognized by AIGA, Novum Magazine, Étapes, Behance and featured in some printed magazines.

I founded LOGOBR SCHOOL, the offline content arm of the website of the same name, which aimed to bring courses to Campinas with big names in the market, without people having to go to São Paulo to study. I took courses with incredible professionals who helped shape the scene of Design events in the city. I also organized free events with the aim of bringing together and warming up the Campinas community, at a time when there were no events of this level in the region, and at the same time bringing light on professionals in the region who did wonderful work and were not known by the community.

I taught Design Methodology.

I taught Design Methodology.

I worked as a designer alongside Cannes-winning creative director Michel Mota.