Daniel (Bolun) Qian

Shop Ads Product Strategy & Operations, aiming TTS monetization rate and Ads revenue

Launched from scratch to net margin break-even - EU&UK platform campaign: full responsibility for EU&UK platform campaigns in 5 countries. - US platform campaign: led a 6-member team for US platform campaigns, which ran roughly 30% of the year, with full responsibility for P&L, strategic planning, and optimizing growth and efficiency across the US market. - MENA, UK & US launch special projects (UG, Category Management etc.)

User Growth BP, aiming acquisition, retention with optimizing LTV, P&L in Vietnam market - User Growth Strategy: Launched from scratch to Top 3 E-commerce platform in VN, Top 2 in Tiktok SEA E-commerce. - Promotion Product: Marketing product and subsidy optimization

- Growth Strategy: Led pilot growth team (6 members) cross 2 countries, accounted for 30% of total supply and P&L in Russian core cities from 0 to 1; Systematized strategy handbook (BD, acquisition, pricing strategy, marketplace strategy) for future launch in Latam countries. - Product Management: Led regional supply‐side product management and SaaS iteration in RU & EECA region. Support Russia & Kazakhstan product launch. - Strategy Research: Explored long‐term research on Kazakhstan launch, D1 EV, vehicle services etc. Facilitated desk research on transportation industry of CIS region

- Operation Analysis: Supported AU & RU business team on daily operation and special project - Competitor Intelligence: Data crawlering on competitor's pricing and product strategy

- Global Finance Project: Supported data crawlering, conduct research reports on topic of 'New structural economy' in developing countries.