Daniela Zhang
Head of Growth @ Genstore AI
About
Growth & AI Marketing Leader | Go-to-Market & Revenue Strategy | Sales & Business Development Growth and marketing leader with deep experience at the intersection of AI, go-to-market strategy, and revenue growth. I partner closely with founders/CEOs and executive teams to turn vision into scalable growth — from early traction to expansion and transformation. I’ve led growth across complex, fast-moving environments: building businesses from the ground up, entering new markets, driving turnarounds, and operating through uncertainty. My strength lies in connecting strategy, data, and execution — aligning product, marketing, sales, and partnerships to deliver measurable results. Known as a trusted executive partner, I build high-impact relationships across cross-functional teams, senior leadership, government stakeholders, and clients. I bring a pragmatic, outcome-driven approach to growth, including GTM strategy, AI-powered marketing, commercial negotiations, and scaling repeatable revenue engines. I’m passionate about using storytelling to create impact at scale. In parallel with my executive work, I’m a social media influencer and content creator with 700K+ followers and 100M+ total views, giving me a hands-on perspective on modern distribution, creator-led growth, and community building.
United States
Palo Alto
Management Consulting
Artificial Intelligence (AI), Environmental, Social, and Governance (ESG), Esg, Investing, Go-to-Market Strategy, Business Development, Negotiation, Real Estate, Retail, Market Research, Business Strategy, Project Management, Social Media, Marketing Strategy, Real Estate Development, Executive Search, Business English, Spainsh Speaking, Expansion Strategy, Business Expansion
Experience

Strategic Investor
A career accelerator unlocking access to elite networks, personalized coaches, and real opportunities for talent to break into and advance within AI, engineering, and product roles — helping bridge the gap between ambition and meaningful career outcomes.

Founder & CMO
San Francisco Bay Area
•Start2Grow is a growth marketing platform that brings C-level strategy to brands and startups, enabling exponential—and truly affordable—growth through AI, data intelligence, and robust omni-channel execution •We also operate as an investor, backing startups demonstrating exceptional marketing performance and scalability

Junior Engagement Manager
Growth, Marketing, and Sales across B2B and B2C • Led team to build and deploy an AI enabled, modular marketing platform functioned as a “CMO-in-a-box” for multiple DTC brands, successfully rolling out to 5+ clients within three months • Co-created the first influencer & creator marketing playbook, defining best-practice frameworks that optimized campaigns, boosted brand visibility, and aligned cross-functional teams • Designed, built, and led account-based marketing function for B2B software company achieving ~$50M revenue impact • Created growth strategy for a leading B2B tech company, optimizing product offerings, go-to-market approach, and sales tactics to increase annual revenue by $200M+ • Advised B2C tech CMO on go-to-market strategy and operating model, enabling successful product launch • Co-created three-year growth plan for a CPG brand, re-defining channel strategy, new product offering, and pricing • Project-managed the gaming industry's largest M&A deal, delivering a seamless multi-country integration

Paid Media, Social Media and Growth Lead
美国 加利福尼亚州 东帕罗奥图
•Led teams to plan and execute $xxM+ budget growth strategies, own tenth of acquisition channels across: App Stores, Google SEM, UAC, GND, YouTube; Facebook, Instagram; TikTok; Twitter; Apple Ads; Yahoo; Discord etc., and EDM •Drove historical high of xx times new user growth, with a xx% reduction in acquisition cost by spearheading test-and-learn strategies, optimizing campaign structures, biddings, and conversion funnels, and by promptly iterating creative assets

VP of Business Development
Fremont, California, United States
Strategically build US portfolio from scratch, owned 5 product verticals for Windows, IOS, Web, Gaming, and Smart Homes •Owned sales and project management for all deals representing US portfolio, designed product features, presented proposals, negotiated pricing and legal agreements, and built roadmaps, ensuring 100% project delivery •Drove 460% revenue growth by winning net-new top-tier global clients across industries, created market research and competitive analysis to break into new markets, closing one of top 10 deals company-wide •Secured 10+ partnerships at all levels by scaling industry connections and key mutual clients, and supported partners with detailed training, establishing inroads to new markets across APAC, Europe, North America, and Africa •Took ownership of Facebook Project when CTO exited, resolved communication and billing issues to ensure completion

General Manager
Shanghai, China
Turned around and restructured entire office during extreme revenue and reputation decline and personnel issues. Managed complex departments, Marketing and ads SEO, Sales, Channel and Agency Management, and Customer Service •Generated 200% incremental revenue in 6 months and record-high sales at $39M in 12 months by devising marketing and sales strategies, recruiting top performers, penetrating 5 new markets, and tracking and reviewing targets daily •Championed 20+ strategic partners and boosted 250% sales growth from partners and channels by rebalancing relationships, supporting needs, seeking win-win solutions and hosting partner training •Realized 100% employee retention by rebuilding departments, motivating and mentoring employees through training and rebuilding company culture
Daniela Zhang's Contact Information
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