Daniela Vega

Financial Leadership: Managed financial health across five Latin American countries, overseeing budgeting, cost control, and financial forecasting with a focus on accuracy. Obtained CAPEX approvals for capacity expansions. Strategic Transformation: Led key transformation projects within the supply chain network, generating tangible value and aligning resources with long-term objectives. Conducted production and procurement strategy analyses to enhance cost competitiveness. Operational Efficiency: Supervised the performance of 10 plants across Mexico, Colombia, Brazil, Chile, and Argentina, improving operational efficiency and reducing waste through productivity programs monitored by KPIs. Multinational Team Collaboration: Directed resource allocation at a regional level, coordinating multicultural teams to implement growth plans aligned with company objectives.

Capital Investment Efficiency: Ensured the optimization of capital investments throughout Latin America, aligning them with strategic corporate goals. Strategic and Operational Support: Influenced key strategic and operational decisions through financial analysis and insights. Production Network Transformation: Collaborated with the Supply Chain Strategy organization, providing financial support for the redesign of the Latin America production network. Financial Forecasting: Conducted rolling forecast reviews, evaluating alternatives and identifying key drivers of performance to ensure alignment with strategic plans. Reinvestment Initiatives: Implemented "Save to Invest" programs to channel resources into market growth opportunities. Sustainability Leadership: Championed a zero-waste mindset in Latin America, influencing decisions to minimize slow-moving finished goods.

Performance Analysis: Reviewed overall business performance across Home Care categories (Fabric Cleaning, Fabric Conditioners, Cleaners, Dishwashing), driving value creation and aligning outcomes with business goals. Investment Management: Supervised return on investment for key brands and commercial agreements, optimizing resource allocation. Profitability and Growth: Led initiatives to achieve sustainable top-line and profitability targets, contributing to business expansion. Innovation and Strategic Growth: Supported the evaluation of innovation projects, white space opportunities, and M&A to foster long-term competitiveness.

Go-to-Market Strategy Implementation: Supported the Route-to-Market strategy, including pricing management, trade agreements, and e-commerce channel development. Strategic Collaboration: Partnered with the CD Leadership Team to manage performance and facilitate informed decision-making. Trade Investment Optimization: Conducted business case analyses for trade investments and customer profitability, monitoring investments by category, channel, and customer. Pricing and Risk Management: Oversaw pricing, compliance, and risk evaluation within the commercial function. Financial Reporting: Directed month-end closing, forecasting, and turnover reporting for the Argentina business. Credit and Collections Management: Managed the credit approval process, monitored customer accounts, and implemented effective collection strategies. Established credit policies aligned with financial and commercial objectives.

P&L Planning and Trade-offs: Led P&L planning and trade-off analyses to maximize financial outcomes. Budget and Marketing Control: Analyzed and controlled trade and marketing budgets, evaluating ROI/ROMI for key investments, media, and innovation business cases. Planning and Forecasting: Directed planning, budgeting, and target-setting processes, ensuring strategic alignment. Performance Monitoring: Prepared regular P&L forecasts, tracking risks and opportunities to mitigate impacts and maximize results. Executive Reporting: Created management reports, executive information packs, and business reviews, providing actionable insights for strategic decision-making. Innovation Support: Backed Unilever's innovation efforts by supporting business cases and leading financial approval processes for brand building. Resource Deployment: Enhanced decision-making by strategically deploying resources, boosting team morale and business acumen.

Strategic Growth Management: Supported sales teams in achieving sustainable growth targets and optimizing customer mix. Innovation Evaluation: Partnered with marketing teams to assess innovation projects, driving top-line growth while protecting gross margin. Overhead Expense Review: Worked with budget holders to identify cost-saving opportunities, enabling prioritization in decision-making. Promotional Investment Analysis: Evaluated promotional investments alongside marketing and commercial teams, ensuring dynamic resource allocation and ROI maximization.

Pricing Strategies Implementation: Led the introduction and adjustment of new prices for Home & Personal Care products, aligning with market dynamics and business objectives. Tactical Activities Oversight: Monitored the execution of key tactical activities, ensuring alignment with operational goals. Commercial Budget Control: Managed and monitored the commercial team’s budget, optimizing resource utilization and ensuring alignment with financial targets.

Transfer Pricing Accuracy: Ensured the accuracy and strategic alignment of transfer pricing across the region, complying with regulations and optimizing financial operations. Innovation Support: Provided financial backing for regional innovation projects, evaluating business cases to support top-line growth. Sourcing Analysis: Conducted strategic sourcing evaluations across Latin America, identifying opportunities to enhance supply chain competitiveness and efficiency.

Budget Control and ROI Analysis: Conducted detailed analysis and control of trade and marketing budgets, evaluating ROI/ROMI for strategic investments, media, and innovation business cases. Conditioners Performance Turnaround: Led the turnaround of the conditioners category, implementing key strategies to align performance with growth objectives.

Comprehensive P&L Management: Ensured the achievement of business targets from top-line to bottom-line deliverables. Executive Updates: Delivered monthly business performance updates to Board members, providing actionable strategic insights. Market Analysis: Assessed market dynamics, including market growth/share, commodity fluctuations, and currency impacts. Gross Margin and ROI Optimization: Led gross margin change evaluations and Return on Marketing Investment analyses. Brand Investment Coordination: Managed and tracked brand investments, providing strategic guidance and monitoring results. Financial Information Management: Ensured effective management of financial information within the operating company to drive informed decisions

Conversion Cost Oversight: Monitored and controlled conversion costs to ensure operational efficiency and budget compliance. Material Waste Reduction: Analyzed and minimized material waste in factories through strategic process improvements. CAPEX Management and Fixed Asset Audit: Conducted CAPEX analyses and fixed asset audits, ensuring efficient capital investments and regulatory compliance. Strategic Collaboration: Acted as a business partner to the Supply Chain Leader, providing benchmarking, analysis, and managerial reports for regional and global frameworks.