Daniela Rocha

Brazil Country Leader @ Pitney Bowes

About

I am driven by challenges and by the opportunity to transform both businesses and people. My career was built within multinational companies, where I spent more than 10 years as CFO — a period that gave me a deep understanding of finance, governance, and corporate strategy. Today, as CEO of Pitney Bowes Brazil, I lead a journey of innovation and growth in logistics automation, combining strategic vision, financial discipline, and a strong focus on people. I believe sustainable results are only achieved through engaged and empowered teams. That is why I dedicate as much energy to developing talent and building collaborative environments as I do to projects, negotiations, and financial performance. 💡 My mission is clear: to create real impact — for companies, for the market, and most importantly, for people. ** Career Highlights From CFO to CEO: +10 years leading Finance before taking on the executive leadership of Pitney Bowes Brazil. Strategic transformation: repositioned the company in Brazil, expanding into logistics automation, software, and IoT solutions. Partnerships & M&A: led complex negotiations involving joint ventures and potential acquisitions. Strong financial leadership: expertise in US GAAP and IFRS, delivering consistent results in challenging environments. People leadership: developed and retained top talent, building high-performance teams with clear succession plans. Tangible results: secured major strategic projects and contracts that drove growth, profitability, and long-term impact.

Country

City

Brazil

Industry

Information Technology & Services

Skill

P&L Analysis, International Finance, Pricing Analysis, Cash Flow Management, Stakeholder Management, Financial Analysis, Financial Planning, Strategic Planning, Business Strategy, Budgeting, Business Process, ERP, Finance, Strategy, SAP, Management, Solution Selling, SaaS, Business Intelligence, Enterprise Resource Planning (ERP)

Experience

Brazil Country Leader

Pitney Bowes

2024-9 - Present · 2 yrs 1 mo

Brazil

Finance Director _CFO

Pitney Bowes

2017-3 - Present · 9 yrs 7 mos

São Paulo, São Paulo

Sr Controller - FP&A

Pitney Bowes

2015-7 - 2017-3 · 1 yr 9 mos

São Paulo Area, Brazil

FP&A/ SAP Manager

Pitney Bowes

2014-6 - 2015-7 · 1 yr 2 mos

Sales Accounting Manager_Finance

CA Technologies

2013-5 - 2014-5 · 1 yr 1 mo

Sao Paulo

• Manage performance of staff to ensure proper & complete execution of contractual agreement, including booking & billing. • Establish, measure and report on team performance objectives and provide recommendations regarding alignment to departmental strategy. • Direct responsibility in ensuring that people & performance management activities are appropriately completed. • Understand, communicate, & apply SOP 97-2 Software Revenue Recognition. • Ensure compliance with Sarbanes Oxley requirements in addition to financial and company policies/procedures. • Provide Pre and Post-Sales support to Sales Organization & Regional Finance organizations. • Streamline processes to ensure efficiencies across Regional Finance organizations. • Accountable for Latin America’s Billings and Local Revenue Accounting. • Treasury and collections supports. • Responsible for delivering the month end financial closing reports to the Controller and NA team. • Implemented SAP_OTC, in the Contract and Billing Area_ LATAM (07 countries) • SAP_MTB Project Support • Implemented Electronic invoice process in 3 LA countries and Brasilia. • Key tester and Super User for SAP implementation • Responsible for identifying business problems and recommending technical and/or process solutions • Participated actively in the implementation of the Share Services for Latin America region. • Assist with audits_ Internal and External for Sox Compliance/KPMG.

Sales Accounting Supervisor_Finance

CA Technologies

2008-11 - 2013-4 · 4 yrs 6 mos

Sao Paulo

Sr Sales Accounting Analyst_Finance

CA Technologies

2008-3 - 2008-10 · 8 mos

Sao Paulo

Contract Manager

Nortel Networks

2002-7 - 2008-2 · 5 yrs 8 mos

Sao Paulo

• Responsible to coordinate the projects such as Telefônica, Vivo and Embratel. • Ensure the correct generation of mirror of Purchase Orders based in the customers Model. • Responsible to check and guarantee that all Purchase Orders of the customers are issued according to the scope closed in the contract. • Work with the Post Sales area to develop the projects based on the committed and planned dates agreed with the customers in order to ensure the complete installation of the network to get the final terms of acceptance. • Lead the billing process, deliveries and revenue recognition based on the Company politics