Daniela Valenzuela Bomchil

Head of Design Department @ Kids Licensing

About

Creative Director & Graphic Designer | Innovative Product & Toy Development | Kids & Tweens I specialize in creating innovative children’s products and toys that stand out in a highly competitive and constantly evolving market. I transform bold ideas into real, viable, and attractive products, combining creativity, market knowledge, and a deep understanding of how children play, feel, and choose today. Constantly connected to children’s market trends — consumption, play, licensing, retail, and visual culture — I anticipate opportunities and develop products that are current, relevant, and commercially strong. What I bring to every project: • Creation of distinctive product and toy concepts from scratch. • Design and development of playful worlds, characters, and original storytelling. • Creative direction and design applied to product lines, packaging, and retail. • Translation of complex or disruptive ideas into clear, producible solutions. • Leadership of creative teams with a focus on excellence, detail, and consistency. Education: Graphic Designer – University of Buenos Aires (UBA) Postgraduate studies in toy design and playful interfaces, audiovisual content, photography, graphic technology, and digital marketing. My drive: To imagine, design, and bring to life products and toys that surprise, emotionally connect with children, and truly work in the real market world.

Country

Spain

City

Sant Cugat del Vallès

Industry

Graphic Design

Skill

Creative direction, Extraordinary graphics and creative concepts design, Packaging design, Character design, Estrategias creativas, Dirección creativa, Graphic Design, Licensing, Concept Development, Brand Development, Strategic Communications, Project Management, Product Design, Logo Design, Packaging, Print Design, Photography, Social Media, Adobe Photoshop, Adobe Illustrator

Experience

Head of Design Department

Kids Licensing

2021-12 - Present · 4 yrs 10 mos

Spain

✨ Licensing • Merchandising • Branding • Packaging • Toys

Directora Creativa / Head of Design

Liebre Studio

2012-1 - 2021-12 · 10 yrs

Worldwide

LIEBRE es una boutique creativa de diseño especializada en creación de contenido infantil, campañas promocionales, licensing, branding para kids, juguetes & packaging. En Liebre tenemos una mirada personal, sensible y global del mundo actual y sus tendencias. Estamos orientados a generar nuevas oportunidades, motivar el cambio a través de la estrategia y a utilizar creatividad en favor de la innovación. Contamos con una base de profesionales de primer nivel y la suficiente flexibilidad para poder conformar en cada momento los equipos de trabajo más valiosos. Esta alternativa permite contar con el equipo idóneo para cada proyecto. No un equipo en serie, estandarizado, sino personalizado según las circunstancias. Los desafíos de nuestros clientes son el punto de partida de nuestras mejores ideas -------------------------------------------------------------------------------------------------- LIEBRE is a boutique creative studio specialized in Promotional Campaigns, Character Licensing, Packaging and Toy Design.

Co-owner

The Real Monster Show

2016-8 - 2021-11 · 5 yrs 4 mos

Vicente lopez

DESARROLLO DE IP - GUIAS DE ARTE - DISEÑO DE PERSONAJES - APLICACIÓN EN PRODUCTOS - LICENSING DESIGN - BIBLIA DE CONTENIDO - GUIONES PARA TV Estos monstruos antibullying son diferentes a todos porque NO quieren seguir la oscura tradición familiar. Ellos solo quieren ser aceptados para ¡vivir en la sociedad humana! Sacando los prejuicios de lado, te enseñarán a aceptar a cada uno como es, incluso al peor de los monstruos. Bienvenidos a "The Real Monster Show", preparate para morir ¡DE RISA! Super fun antibullying monsters that’ll make you see the glass half full… OF BLOOD! Unlike other monsters of their kind, they will NOT follow on their family's footsteps and will search for their own path. You'll meet a vampire who's allergic to blood, a vegetarian zombie, a cyclothymic mummy and a werewolf that shaves and grooms himself on full-moon nights, among many other funny creatures that'll make you laugh... for all eternity.

Head Of Design Department

FaustinBros

2000-1 - 2012-1 · 12 yrs 1 mo

Gran Buenos Aires, Argentina

Faustin Bros was recognized as a generator and developer of promotional content for segments kids and tweens , with innovative concepts that cater Snacks, cookies and drinks markets, in America, Europe and Asia. For over ten years I was in charge of generate concepts for this company and its partners in America, Europe and Asia: Pepsi, Gamesa, Quaker, Elmachips, FritoLay, StarFood, Evercrisp, among others, obtaining results that positioned as a leader in promotional developments for the involved segments. We devote much of our time and creative energy to the development of licenses for the entertainment industry. With these, could generate innovative and high quality products, which can be implemented by whatever means, and not limited by the requirements of the promotional market.

Education

University of Buenos Aires

Graphic Design

1998 - 2003 · 5 yrs

Digital House

Digital Marketing

2021-3 - 2021-10 · 8 mos

Estrategia de marketing digital, Audiencias, Touch points y funnel de conversión, Contenidos digitales, personalidad y tono de marca, Facebook, Instagram (Shopping & IGTV), Twitter, Linkedin, storytelling y Youtube, SEO, Keyword research, factores on page, factores off page, Google Search Console, aspectos técnicos de SEO, Link Building, Facebook e Instagram Ads, Ads Manager, Business Manager, Google Data Studio, Whatsapp, email marketing, automation & analytics, Métricas.

Toy Creators Academy

Toy Design and Development

2021-9 - 2021-12 · 4 mos

University of Buenos Aires

Diseño y comunicación visual, general

- Planificar, diseñar, desarrollar, fabricar y comercializar juegos juguetes, interfaces lúdicas y productos destinados a la infancia en diferentes escenarios de trabajo. - Desarrollar emprendimientos de juegos juguetes, interfaces lúdicas y productos destinados a la infancia coordinando todas las áreas de planificación desarrollo fabricación y comercialización. - Intervenir como asesor o consultor de proyectos relacionados al diseño y desarrollo de juguetes en áreas de diseño gestión fabricación y comercialización y consumo.

University of Buenos Aires

Specialization in audiovisual content for Kids and Teens. Children in the Centre

2019 - 2019

Proyección, análisis y debate a partir de programas para niñxs y jóvenes, seleccionados y premiados en uno de los encuentros más importantes y respetados del mundo desde la década del 50 hasta la fecha: el Festival Prix Jeunesse Internacional / Munich, Alemania. Visualización y análisis de aspectos formales, conceptuales y artísticos de la obra de Jan-Willem Bult, (Países Bajos), premiado creador, productor y director de contenidos audiovisuales.