daniela heitzman

* Planned, coordinated and executed major fundraising events from 50 to 700 people: An Affair of the Heart, Celebrity Stroll, Golf Classic, Diabetes Fashion Show, and Woman’s Event * Assisted in acquiring and contacting donors and sponsors for events * Served on event committees

* Researched media, sponsorship, and business development opportunities for clients * Provided writing assistance for marketing materials such as brochures, newsletters, & direct mail * Assisted in preparation of presentation and pitch materials

* Responsible for managing a twenty-four week launch process for fountain SKUs nationally * Manage a team of Sales Analysts to communicate and track +100 innovation SKUs annually * Align and communicate FoodService/Away From Home Innovation Big Bets and support Annual Operating Planning * Lead Field Generated Initiative process for fountain SKUs to drive efficiency across all functions and minimize waste * Develop initial new product brand/package forecasts based upon market analysis of BDI, proxy SKUs, & share and consumer data * Work on Sales Development & Execution team to develop national fountain innovation initiatives * Lead Foodservice/Away From Home innovation communication cross functionally throughout the continental US * Manage product quality Issues & risk for new fountain items with supply and demand team

Activities and Societies: Member of Delta Delta Delta Student Member of FPRA Member of "Quote" The Advertising & Public Relations Club (UCF)